A guinea pig implores a man to get out of bed and watch G4’s block of Midnight Spank programs. The guy explains that he cannot because he’s too tired. The animal responds that he will eat the man’s other kidney if he doesn’t wake up and tune in. The camera reveals a large blood stained splotch on the bed sheet, positioned where the man’s first kidney had been.
Credits
Agency: BBDO North America, Atmosphere BBDO Eric Silver, creative director; Richard Ardito, art director; Grant Smith, copywriter; Ed Zazzera, producer. Production Company: Kleinman Productions, London. Daniel Kleinman, director; Johnnie Frankel, executive producer; James Hatcher, producer; Dave Ungaro, DP. (Kleinman has since formed London production house Rattling Stick with director Ringan Ledwidge.) Editorial: Final Cut Gary Knight, editor; Stephanie Apt, executive producer; Sonali de Silva, producer. Postproduction: THE MILL, London Tom Poole, colorist Visual Effects: Framestore CFC | London Mindy Dubin, Flame artist Sound Design: Final Cut Terressa Tate, sound designer Audio: Sound Lounge Rob DiFondi, audio mixer
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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