Country singer Vince Gill and Fruit of the Loom’s human Apple character sing a duet reminiscing about childhood and underpants–to the musical accompaniment of such artists as the Grapes character on piano.
Agency: The Richards Group, Dallas. Ron Henderson, group creative director/copywriter; Dannis Walker, group creative director/art director; Sheri Cartwright, producer. Production Company: Moxie Pictures Frank todaro, director; Robert Fernandez, executive producer; Laura Heflin, producer. Editorial: charlieuniformtango Jack Waldrip, editor; Mary Alice Butler, producer; David Laird, online editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Music: Wojahn Bros. Music Roger Wojahn, Scott Wojahn, composers; Dana Norris, producer. Audio: charlieuniformtango Russell Smith, mixer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More