Country singer Vince Gill and Fruit of the Loom’s human Apple character sing a duet reminiscing about childhood and underpants–to the musical accompaniment of such artists as the Grapes character on piano.
Credits
Agency: The Richards Group, Dallas. Ron Henderson, group creative director/copywriter; Dannis Walker, group creative director/art director; Sheri Cartwright, producer. Production Company: Moxie Pictures Frank todaro, director; Robert Fernandez, executive producer; Laura Heflin, producer. Editorial: charlieuniformtango Jack Waldrip, editor; Mary Alice Butler, producer; David Laird, online editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Music: Wojahn Bros. Music Roger Wojahn, Scott Wojahn, composers; Dana Norris, producer. Audio: charlieuniformtango Russell Smith, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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