Country singer Vince Gill and Fruit of the Loom’s human Apple character sing a duet reminiscing about childhood and underpants–to the musical accompaniment of such artists as the Grapes character on piano.
CreditsAgency: The Richards Group, Dallas. Ron Henderson, group creative director/copywriter; Dannis Walker, group creative director/art director; Sheri Cartwright, producer. Production Company: Moxie Pictures Frank todaro, director; Robert Fernandez, executive producer; Laura Heflin, producer. Editorial: charlieuniformtango Jack Waldrip, editor; Mary Alice Butler, producer; David Laird, online editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Music: Wojahn Bros. Music Roger Wojahn, Scott Wojahn, composers; Dana Norris, producer. Audio: charlieuniformtango Russell Smith, mixer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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