Poetry in motion–as depicted in the artistry of Fruit of the Loom-clad athletes performing–is the centerpiece of this spot. Complementing and advancing this visual artistry is a score from PrimalScream Music. Agency is The Richards Group, Dallas.
Credits
Agency: The Richards Group, Dallas. Sheri Cartwright, producer; David Morring, art director/creative director; Tim Tone, copywriter/creative director. Production Company: Furlined Nez, director; Max Goldman, DP; Caroline Pham, producer. Editorial: Rock Paper Scissors Elliot Graham, editor. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist. Visual Effects: A52 Music: Primal Scream Nicole Dionne, exec produce; Mako, composer/artist.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment