Shot on location in South Central L.A., this Samsung-sponsored short follows NBA MVP Russell Westbrook around his old neighborhood and childhood basketball court. He talks about his roots, his life philosophy, work ethic and his need to give back.
Will Mayer of Freeride Entertainment directed Russell Westbrook: Driven for agency Wasserman.
CreditsClient Samsung Agency Wasserman Production Freeride Entertainment, Seattle Will Mayer, director; Kris Belchevski, DP; Derek Westerlund, executive creative director; David M. Garcia, producer; Holly Fraser, associate producer; Leanne Hancheroff, art director; Kolin Quick-Gunther, Jeremy Grant, creative strategy; Anthony Hull, Anthony Coleman, creative contributors.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More