Ad agency Fred & Farid Paris created this web film campaign in which problems are solved in a simple way, albeit with a quirky humorous flair. Matt Devine from Aussie collective Glue Society via Paris production house Wanda directed these three web films, including “The Dog,” in which a woman deploys her trusty dog in an offbeat manner to help with a storm-triggered power outage and to repair her home’s leaky roof/ceiling.
This campaign for Societe Generale reminds us that “Nothing is not as simple as it may look” to promote its new insurance line, adjustable to all needs through a new online diagnostic tool.
Credits
Client Societe Generale Insurance Agency Fred & Farid Paris Emmanuel Ferry, Amaury Devitry, Candice Corre, Lauren Hadjadj, agency supervisors; Fred & Farid, chief creative officers; Olivier Lefebvre and Benjamin Marchal, executive creative directors; Francois Guyomard, copywriter; Nicolas Berthier, art director; Aurelien Merigaud, producer. Production Wanda Paris/St. Denis The Glue Society (Matt Devine), director; Ray Coates, DP; Perrine Schwartz, Jerome Denis, exec producers. Postproduction Wanda Productions/Digital District Thomas Cornet, post producer; Xavier Perkins, editor; Didier Lefquest, colorist; Lionel Morillon, Flame artist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
