Ad agency Fred & Farid Paris created this web film campaign in which problems are solved in a simple way, albeit with a quirky humorous flair. Matt Devine from Aussie collective Glue Society via Paris production house Wanda directed these three web films, including “The Dog,” in which a woman deploys her trusty dog in an offbeat manner to help with a storm-triggered power outage and to repair her home’s leaky roof/ceiling.
This campaign for Societe Generale reminds us that “Nothing is not as simple as it may look” to promote its new insurance line, adjustable to all needs through a new online diagnostic tool.
Credits
Client Societe Generale Insurance Agency Fred & Farid Paris Emmanuel Ferry, Amaury Devitry, Candice Corre, Lauren Hadjadj, agency supervisors; Fred & Farid, chief creative officers; Olivier Lefebvre and Benjamin Marchal, executive creative directors; Francois Guyomard, copywriter; Nicolas Berthier, art director; Aurelien Merigaud, producer. Production Wanda Paris/St. Denis The Glue Society (Matt Devine), director; Ray Coates, DP; Perrine Schwartz, Jerome Denis, exec producers. Postproduction Wanda Productions/Digital District Thomas Cornet, post producer; Xavier Perkins, editor; Didier Lefquest, colorist; Lionel Morillon, Flame artist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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