Ad agency Fred & Farid Paris created this web film campaign in which problems are solved in a simple way, albeit with a quirky humorous flair. Matt Devine from Aussie collective Glue Society via Paris production house Wanda directed these three web films, including “The Dog,” in which a woman deploys her trusty dog in an offbeat manner to help with a storm-triggered power outage and to repair her home’s leaky roof/ceiling.
This campaign for Societe Generale reminds us that “Nothing is not as simple as it may look” to promote its new insurance line, adjustable to all needs through a new online diagnostic tool.
CreditsClient Societe Generale Insurance Agency Fred & Farid Paris Emmanuel Ferry, Amaury Devitry, Candice Corre, Lauren Hadjadj, agency supervisors; Fred & Farid, chief creative officers; Olivier Lefebvre and Benjamin Marchal, executive creative directors; Francois Guyomard, copywriter; Nicolas Berthier, art director; Aurelien Merigaud, producer. Production Wanda Paris/St. Denis The Glue Society (Matt Devine), director; Ray Coates, DP; Perrine Schwartz, Jerome Denis, exec producers. Postproduction Wanda Productions/Digital District Thomas Cornet, post producer; Xavier Perkins, editor; Didier Lefquest, colorist; Lionel Morillon, Flame artist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More