For World Animal Day (10/4), Sea Shepherd, the marine conservation nonprofit organization fighting to defend, conserve, and protect our oceans, is using human skin as a media space to remind us of extinct sea animals.
Our oceans are dying and we are responsible: dozens of marine animals have gone extinct due to pollution, poaching, and other human activity. It seems only fair that we give a bit of ourselves to raise awareness about this dramatic issue. To visualize this extinction, Sea Shepherd and the creative boutique Fred & Farid New York are using an original call to action based on the simple idea that a tattoo is a conversation starter. Sea Shepherd invites people who care about marine life to use their own skin as a medium to deliver a tribute to extinct species. One of the most asked questions when you discover a tattoo is what does it mean? Thus a tattoo becomes an educational tool to raise awareness.
Sea Shepherd collaborated with renowned tattoo artist Stephen Carballo out of Los Angeles to bring extinct marine animals back as a collection of tattoos called “Extinct Ink.”
“I think it’s a very good conversation starter, especially because they are not the typical animal that you will see as tattoos,” said Carballo.
As a call to action, the campaign starts with this video, imagined by Fred & Farid New York and directed by Josh Soskin. The video features individuals who already made this skin tribute commitment, offering an invitation to do the same.
Each tattoo portrayed, serves as a lifelong reminder of our responsibility to protect the oceans and the many species living in them today. “I like the idea of having something, if someone asks me the question about it, I can kind of give them some knowledge about what we have done basically to make these animals go extinct,” said Lex Ryan, who got the Javan lapwing tattooed on her biceps.
Credits
Client Sea Shepherd Agency Fred & Farid New York Production Josh Soskin, director; Chris Saul, DP. Editorial Greg Brennan, editor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More