Fred & Farid Los Angeles again teamed with Studio Sander Plug and its founder–film director, photographer, visual artist and designer Sander Plug–to bring this new chapter of Longchamp’s “It is not a bag. It is Le Pliage®” campaign to life.
Set to the same upbeat track as the launch campaign directed by Plug, this “Replay” film shows two cheerful women as they unspool the ends of fabric rolls to craft Le Pliage Re-Play–a new, upcycled bag made with remaining fabric from Longchamp ateliers. Going one step further to repurpose the rolls themselves, the duo creates marionette-style figures that hold their new bags and dance around with them, twirling gracefully as the group showcases the new creations.
The playful affair shown in “Replay”–one of two spots in the campaign–is a bright illustration of Longchamp’s upcycling process and “Le Pliage Green,” the brand’s long term commitment to using responsible materials. Crafted using the remaining recycled nylon and other excess materials from original Le Pliage bags, Le Pliage Re-Play bags are only available in limited quantities — making this sustainable treat even sweeter.
CreditsClient Longchamp Sophie Delafontaine, creative director; Marie-Laure Dubuisson, chief marketing officer; Margaux Marshall Albaladejo, image production director; Marie Coumes, visual production project manager. Agency Fred & Farid Los Angeles Fred & Farid, chief creative officers; Severine Autret, managing director; Chelsea Steiger, creative director; Ciana Alessi, writer; Agnes Bouille, producer. Production Company Studio Sander Plug Sander Plug, director & photographer; Maarten Le Roy, producer; Thomas Vermeer, stylist.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More