In collaboration with creative agency Fred & Farid Los Angeles, Luxury Stores at Amazon releases its fall brand “Luxury, with a smile” campaign. The fall campaign stars highly fashionable entrepreneurs, tastemakers, and thought-leaders–including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson–as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other.
The full campaign, comprising 42 still photos and 14 films, was produced by directors and photographers Cass Bird and Andrew B Myers.
With joyful on-figure photography and films by Bird–including this :30–and product-forward mini sets depicting iconic European cities by Meyers, “Luxury, with a smile” is infused with the diverse personalities and aesthetics of the featured young global creatives.
CreditsClient Luxury Stores at Amazon Agency Fred & Farid Los Angeles Fred & Farid, chief creative officers; Chelsea Steiger, creative director; Eileen Zhao, strategy director; Kiyomi Morrison, Bridget Callahan, art directors; Ciana Alessi, copywriter; Amanda Van Caneghem, executive producer; Veronica Reo, producer. Production North Six Cass Bird, director/photographer; Yael Peres, photographer’s producer; Tyler Kohlhoff, DP; Yoshi Tang, Steadicam; John Fitzgerald, DIT; Emma Chadwick, movement director; Piers Hanmer, set designer; Stella Greenspan, stylist; James Pecis, hair stylist; Romy Soleimani, makeup artist. Postproduction Modern Post William Town, editor; Morgan Escobar, producer; Justin Schroepfer, colorist. Audio Post Lime Studios Sam Casas, mixer. Music Track search by Actual Magic, licensed “Dum Dum De Dip” Written by Judi Placido. Performed by Judi & the Affections.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More