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    Fred & Farid LA Shares A Campaign “Smile” For Luxury Stores At Amazon

    By SHOOTUpdated:No Comments2123 Views

    In collaboration with creative agency Fred & Farid Los Angeles, Luxury Stores at Amazon releases its fall brand “Luxury, with a smile” campaign. The fall campaign stars highly fashionable entrepreneurs, tastemakers, and thought-leaders–including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson–as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other. 

    The full campaign, comprising 42 still photos and 14 films, was produced by directors and photographers Cass Bird and Andrew B Myers. 

    With joyful on-figure photography and films by Bird–including this :30–and product-forward mini sets depicting iconic European cities by Meyers, “Luxury, with a smile” is infused with the diverse personalities and aesthetics of the featured young global creatives.

    Credits

    Client Luxury Stores at Amazon Agency Fred & Farid Los Angeles Fred & Farid, chief creative officers; Chelsea Steiger, creative director; Eileen Zhao, strategy director; Kiyomi Morrison, Bridget Callahan, art directors; Ciana Alessi, copywriter; Amanda Van Caneghem, executive producer; Veronica Reo, producer. Production North Six Cass Bird, director/photographer; Yael Peres, photographer’s producer; Tyler Kohlhoff, DP; Yoshi Tang, Steadicam; John Fitzgerald, DIT; Emma Chadwick, movement director; Piers Hanmer, set designer; Stella Greenspan, stylist; James Pecis, hair stylist; Romy Soleimani, makeup artist. Postproduction Modern Post William Town, editor; Morgan Escobar, producer; Justin Schroepfer, colorist. Audio Post Lime Studios Sam Casas, mixer. Music Track search by Actual Magic, licensed “Dum Dum De Dip” Written by Judi Placido. Performed by Judi & the Affections.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Andrew B MyersCass BirdFred & Farid Los Angeles



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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