Ladder, the company offering flexible life insurance in minutes, released “Crocodile,” the second installation of its “So Good” brand campaign — a series of humorous and memorable films built around the unique consumer insight that almost 1 in 2 couples with life insurance joke about taking each other out for the payout.
Created in partnership with creative/culture agency FRED & FARID Los Angeles and director Casey Storm (also known as a costume designer for the likes of Spike Jonze and David Fincher), the new film stars the Ladder mom unleashing another inventive plot on her beloved husband: this time with the ruse of a romantic parental rendezvous and a little help from a crocodile. Once again, dad escapes the outlandish trap (mostly) unphased, retorting “I’m ok guys!” with his signature happy-go-lucky demeanor.
“I love this campaign,” said Storm. “For me as a director, the scripts and the campaign are a home run. I’ve heard how effective the last campaign was and I’m sure this next devilish round will be equally successful at raising brand awareness and making people smile.”
Credits
Client Ladder Agency FRED & FARID Los Angeles Fred & Farid, chief creative officers; Chelsea Steiger, creative director; Ciana Alessi, copywriter; Amanda Van Caneghem, executive producer; Eileen Zhao, strategy director; Production Production Company Productions Casey Storm, director; Rob Hatch-Miller, Puloma Basu, exec producers/producers; Tom Scharpling, exec producer; Jake Polonsky, DP. Editorial Exile Matt Murphy, editor; Ersin Dogruer, assistant editor; CL Kumpata, Jennifer Locke, exec producers; Samantha Axelrod, post producer. Color Company 3 Sean Coleman, sr. colorist; Matt Moran, sr. color producer; Connor Callaghan, exec producer. Finish Company 3 Brian Conlon, lead Flame artist; Kelly Bumbarger, Sean Wilson, Cecile F. Tescon, Flame artists; Pam Gonzales, Marianne Magne, roto artists; Paula S. Jiménez, sr. finishing producer; Connor Callaghan, exec producer, finish; Music Human, bicoastal Kamela Anderson, head of sync and A&R; Craig DeLeon, creative director; Jon Hubbell, composer. Sound Design LSD, Santa Monica, Calif. Sam Casas, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Sam Casas, mixer; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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