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    Framestore Pictures, Director Anh Vu “Switch It Up” For Macy’s, Major Behavior

    By SHOOTUpdated:No Comments19214 Views

    Directed by Anh Vu of Framestore Pictures, this spot titled “Switch It Up” highlights strong, confident women, and the many ways an outfit from Macy’s helps tie everything together. Inspired by the mobile shopping behavior of swiping, the spot features a fun, energetic, and highly modern approach to showing how today’s woman gets ready. 

    Collaborating closely with creative agency Major Behavior, Vu led the team to consider every detail, from the diverse cast of models to their unique environments, giving dimension and value to each character while making the clothes shine. The spot emboldens shoppers to wow with new looks and “switch it up” with head-to-toe spring fashion from Macy’s.

    Credits

    Client Macy’s Agency Major Behavior Kenneth Erke, founder, creative director; Liz Graves, sr. producer. Production Framestore Pictures Anh Vu, director; Jennifer Siegel, exec producer; Anne Vega, head of production; Krista Thompson, line producer; Danny Hiele, DP. Postproduction Framestore Larissa Berringer, exec producer; David Michaels, director of production; Anthony Gibbs, creative director; Cat Pavitt, sr. producer; Chris Beers, compositing supervisor; Will Golladay, lead designer; Beau Leon, colorist. Editorial Whitehouse Post Alex Hagon, editor. Music Supervision Search Party Music

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Anh VuFramestore PicturesMajor Behavior



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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