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    FP7 McCann Dubai Shares Winter Through The Eyes of a Visually Impaired Girl Visiting The UAE

    By SHOOTUpdated:No Comments2225 Views

    This spot promoting tourism in the United Arab Emirates starts by asking viewers if a country can truly be enjoyed by someone who cannot see.

    Titled “A Winter Through My Eyes,” part of the UAE Government Media Office’s winter campaign “The World’s Coolest Winter” from agency FP7 McCann Dubai, tells the story of an 11-year-old girl, Clara, who has been visually impaired since birth and recently got the opportunity to enjoy the winter season in the UAE.

    Clara was flown to the UAE and in an all-expenses paid trip across the seven diverse Emirates, her first trip abroad, she experienced over a week the country’s distinctive destinations and hospitality.

    Keeping it genuine, the production crew–headed by writer-director Tahaab Rais via production house Dejavu in Dubai–followed her every day, documenting her real emotions and journey in a compelling story that shows her unique, unfiltered, child-like, and authentic perspective. Shot with ARRI Alexa Mini and Atlas Orion Glasses, the film strikes a balance between her intimate personal moments and an environment interspersed within the beautiful landscapes of the seven emirates in the UAE.

    Credits

    Client UAE Government Media Office Agency FP7 McCann Dubai Production Company Dejavu Dubai Tahaab Rais, director/writer; Manasvi Gosalia, founder & exec producer; Kavya Iyer, head of production; Sampada Harkara, producer; Aeyaz, DP; Rizwan Maple, editor; Rafic Sawaya, post producer; Danielle Barakat, production manager; Cai Willis, drone pilot; Will Ferguson, drone camera operator; Jithu Das, sound; Christine Chole, wardrobe stylist; Samantha Ayoub, hair & makeup; Adarsh Arjuanan, location manager. Sound MangoJam Studio Wilbur D’Costa, exec producer; Vaughan Gardiner, Ameen Alobaidi, music/sound engineering; Shivani Sehgal, producer & vocalist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Dejavu DubaiFP7 McCann DubaiTahaab Rais



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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