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    FP7 McCann Dubai Shares Winter Through The Eyes of a Visually Impaired Girl Visiting The UAE

    By SHOOTUpdated:No Comments2257 Views

    This spot promoting tourism in the United Arab Emirates starts by asking viewers if a country can truly be enjoyed by someone who cannot see.

    Titled “A Winter Through My Eyes,” part of the UAE Government Media Office’s winter campaign “The World’s Coolest Winter” from agency FP7 McCann Dubai, tells the story of an 11-year-old girl, Clara, who has been visually impaired since birth and recently got the opportunity to enjoy the winter season in the UAE.

    Clara was flown to the UAE and in an all-expenses paid trip across the seven diverse Emirates, her first trip abroad, she experienced over a week the country’s distinctive destinations and hospitality.

    Keeping it genuine, the production crew–headed by writer-director Tahaab Rais via production house Dejavu in Dubai–followed her every day, documenting her real emotions and journey in a compelling story that shows her unique, unfiltered, child-like, and authentic perspective. Shot with ARRI Alexa Mini and Atlas Orion Glasses, the film strikes a balance between her intimate personal moments and an environment interspersed within the beautiful landscapes of the seven emirates in the UAE.

    Credits

    Client UAE Government Media Office Agency FP7 McCann Dubai Production Company Dejavu Dubai Tahaab Rais, director/writer; Manasvi Gosalia, founder & exec producer; Kavya Iyer, head of production; Sampada Harkara, producer; Aeyaz, DP; Rizwan Maple, editor; Rafic Sawaya, post producer; Danielle Barakat, production manager; Cai Willis, drone pilot; Will Ferguson, drone camera operator; Jithu Das, sound; Christine Chole, wardrobe stylist; Samantha Ayoub, hair & makeup; Adarsh Arjuanan, location manager. Sound MangoJam Studio Wilbur D’Costa, exec producer; Vaughan Gardiner, Ameen Alobaidi, music/sound engineering; Shivani Sehgal, producer & vocalist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Dejavu DubaiFP7 McCann DubaiTahaab Rais



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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