This spot promoting tourism in the United Arab Emirates starts by asking viewers if a country can truly be enjoyed by someone who cannot see.
Titled “A Winter Through My Eyes,” part of the UAE Government Media Office’s winter campaign “The World’s Coolest Winter” from agency FP7 McCann Dubai, tells the story of an 11-year-old girl, Clara, who has been visually impaired since birth and recently got the opportunity to enjoy the winter season in the UAE.
Clara was flown to the UAE and in an all-expenses paid trip across the seven diverse Emirates, her first trip abroad, she experienced over a week the country’s distinctive destinations and hospitality.
Keeping it genuine, the production crew–headed by writer-director Tahaab Rais via production house Dejavu in Dubai–followed her every day, documenting her real emotions and journey in a compelling story that shows her unique, unfiltered, child-like, and authentic perspective. Shot with ARRI Alexa Mini and Atlas Orion Glasses, the film strikes a balance between her intimate personal moments and an environment interspersed within the beautiful landscapes of the seven emirates in the UAE.
CreditsClient UAE Government Media Office Agency FP7 McCann Dubai Production Company Dejavu Dubai Tahaab Rais, director/writer; Manasvi Gosalia, founder & exec producer; Kavya Iyer, head of production; Sampada Harkara, producer; Aeyaz, DP; Rizwan Maple, editor; Rafic Sawaya, post producer; Danielle Barakat, production manager; Cai Willis, drone pilot; Will Ferguson, drone camera operator; Jithu Das, sound; Christine Chole, wardrobe stylist; Samantha Ayoub, hair & makeup; Adarsh Arjuanan, location manager. Sound MangoJam Studio Wilbur D’Costa, exec producer; Vaughan Gardiner, Ameen Alobaidi, music/sound engineering; Shivani Sehgal, producer & vocalist.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More