Foxes have humans slung over their shoulders in a new campaign for eos shave creme, a product so soft that even soft things think you’re soft.
The work, created in partnership with AOR Mischief @ No Fixed Address, launches with two spots–directed by Clay Weiner of Biscuit Filmworks–which showcase the weird and wonderful role reversal of people wearing animals for their softness.
In this “Fox” spot, we see our furry friend with a woman draped over him as a stylish–and most importantly very soft–garment.
Dana Buckhorn, associate creative director at Mischief, said, “Eos is known for making your skin super soft, which made us wonder how the world’s softest creatures might feel about that. One minute we’re saying, ‘this is probably too weird, but…’ and the next we’re building a human-sized fox complete with interchangeable eyeballs.”
The campaign, dubbed “Skin So Soft Even Soft Things Think You’re Soft,” will be running through the summer.
Credits
Client eos Soyoung Kang, chief marketing officer; Carley Caldas, VP brand marketing and media; Demi Ngai, creative director; Kirby Reynolds, sr. brand manger, content & social. Agency Mischief @ No Fixed Address Greg Hahn, co-founder and chief creative officer; Bianca Guimaraes, Kevin Mulroy, partners/executive creative directors; Dana Buckhorn, Tanner Thompson, associate creative directors; Kerry McKibbin, president & partner; Jeff McCrory, head of strategy; Brittany Dow, strategy director; Oliver McAteer, partner & head of development; Will Dempster, EVP production; Danielle Balanov, producer. Production Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Krista Teague, producer; Sean Moody, head of production; Adam Marsden, DP; Zazu Myers, production designer; Georgia Groom, wardrobe stylist; Cristina Rubiales, hair & makeup artist. Production Service Company OPC Isil Gilderdale, Harland Weiss, Donovan M. Boden, exec producers. Editorial Mackcut Nick Divers, editor; Molly Dollinger, assistant editor; Kayla Robinson, assistant producer; Gina Pagano, producer. VFX Zero VFX Meg Bailey, exec VFX producer; Jack Swanson, VFX producer; Robby Geis, VFX supervisor; Steven Spady, jr. VFX supervisor; Mark L’Heureux, Flame artist; Julia Bellinger, compositing lead. Color Elliot Powell, colorist. Audio Wave Studios Isaac Matus, sound design/mix; Austin Ferreira, mix; Vicky Ferraro, exec producer; Eleni Giannopoulos, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
