The host of a restaurant tells a couple there are no tables open for two hours. As the host looks up he gasps and throws a different couple out of their table and has it hurriedly reset. The man trying to eat at the restaurant looks confused because of the treatment he and his date are receiving. A wider angle shows the man wearing a Red Wings jersey and the slogan “Nothing intimidates like Red Wings hockey” appears on the screen. The host shows them to the restaurant’s “finest table.”
Credits
Agency: TBWA/Chiat/Day, Inc Executive Creative Director, Chuck McBride; ACD, John Patroulis; Copywriters, Chuck McBride, John Patroulis; Producer, Joe Calabrese; Account Director, Jenny Leonetti; Business Affairs, Julie Blanc Production Company: Hungry Man, Inc Executive Producer, Dan Duffy; Producer, John Marx; Director, Paul Gay Editorial: hutchco technologies Editor, Jim Hutchins Postproduction: The Syndicate Colorist, Beau Leon Sound Design: One Union Recording Studios Sound Designer, Joaby Deal
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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