Norry Niven of production house Three (One) O directed this Super Bowl spot promoting 24 Live Another Day, marking the return of heroic agent Jack Bauer to primetime TV. The new series will debut May 5 on Fox chroncling Bauer’s adventures as he attempts to thwart a terrorist attack in London.
Client Fox Broadcasting Company Agency Fox Broadcasting Company Joe Earley, COO, Scott Edwards, sr. VP on-air promo; Julio Cabral, VP/creative director/writer/producer; Justin Owens, VP of design; Golerah Safarian, VP of production; Ian MacRitchie, design director. Production Three (One) O, Los Angeles. Norry Niven, director; Elaine Sibert, exec producer. Production Services Generator Films, Ltd., London. Kate Arton, producer; Laura Ruddock, line producer; Micki Pearlman, Laura Jenkins, production managers; Jon Bunker, production designer. VFX Zoic Studios Chris Jones, executive creative director; Barbara Genicoff, head of production; Gina Fiore, exec producer; Jaimie Lee Finnerty, producer; Chelsea Miller, post coordinator; Mark Stetson, on-set VFX supervisor; Simon Scott, lead Flame; Michael Kirylo, 3D supervisor/modeler; Andrew Bardusk, 2D supervisor/compositing supervisor; Scot Rosecrans, lighting; Scott Rosecrans, modeler; Chris Smith, Chad Finnerty, previz; Caleb Pennypacker, tracking lead; Fumi Mashimo, compositor; Todd Groves, Erick Carlson, Wes Heo, roto/paint.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More