As a little boy walks room to room, he ages. Each room is an important scene of his life and each room has a television set on and in a central position in the room. One scene is his prom, his first job, the birth of his child, his family having dinner and finally watching TV as an old man with his grand child. The logo for “Direct TV” concludes the sequence.
Credits
Agency: BBDO North America, Atmosphere BBDO David Lubars, chief executive officer; Eric Silver, executive creative director; Dan Kelleher and Ari Weiss, associate creative directors/copywriters; Jerome Marucci, associate creative director/art director; Andy Wilcox, producer; Rani Vaz, director music/radio production. Production Company: Biscuit Filmworks Noam Murro, director; Toby Irwin, DP; Shawn Lacy Tessaro, executive producer; Kathy Rhodes, producer. Shot on location in Los Angeles and on stage at Universal Studios, Universal City, Calif. Editorial: Bikini Edit Avi Oron, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Alex Frisch, lead visual effects supervisor; Gil Baron and Hatem Benabdallah, visual effects shoot supervisors/lead 3-D visual effects artists; Joana Cruz, Alex Kolasinksi, Andrew Eksner, visual effects artists; lead 3-D visual effects artists Casey Schatz, 3-D artist/pre-visualization;
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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