As a little boy walks room to room, he ages. Each room is an important scene of his life and each room has a television set on and in a central position in the room. One scene is his prom, his first job, the birth of his child, his family having dinner and finally watching TV as an old man with his grand child. The logo for “Direct TV” concludes the sequence.
Credits
Agency: BBDO North America, Atmosphere BBDO David Lubars, chief executive officer; Eric Silver, executive creative director; Dan Kelleher and Ari Weiss, associate creative directors/copywriters; Jerome Marucci, associate creative director/art director; Andy Wilcox, producer; Rani Vaz, director music/radio production. Production Company: Biscuit Filmworks Noam Murro, director; Toby Irwin, DP; Shawn Lacy Tessaro, executive producer; Kathy Rhodes, producer. Shot on location in Los Angeles and on stage at Universal Studios, Universal City, Calif. Editorial: Bikini Edit Avi Oron, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Alex Frisch, lead visual effects supervisor; Gil Baron and Hatem Benabdallah, visual effects shoot supervisors/lead 3-D visual effects artists; Joana Cruz, Alex Kolasinksi, Andrew Eksner, visual effects artists; lead 3-D visual effects artists Casey Schatz, 3-D artist/pre-visualization;
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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