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    Fortnight Collective, Director Hank Perlman Deliver “Biggest Fan” Mail For Noodles & Company

    By SHOOTUpdated:No Comments2225 Views

    Boulder, Colo.-based brand marketing accelerator Fortnight Collective has turned out this national campaign for Noodles & Company positioning the fast-casual restaurant brand with “Uncommon Goodness,” a phrase that sums up its reputation for culinary innovation, fresh made-to-order dishes, extraordinary team-member benefits, rewards offers, unique guest experiences and positive impact on communities. The work runs through the end of the year. 

    To help show what “Uncommon Goodness” is all about, the creative tells the story from the perspective of “Noodles’ Biggest Fan,” an uncommonly delightful, lovable and quirky guest who embodies the brand’s uniqueness. He loves the restaurant so much that he never wants to leave. 

    A package of spots–including this one, “Noodles’ Biggest Fan Gets Mail”–was directed by Hank Perlman of Hungry Man. In this commercial, the “Biggest Fan” explains in slightly offbeat fashion why–while he loves being at Noodles & Company–he would never work there.

    Credits

    Client Noodles & Co. Agency Fortnight Collective Adam Chasnow, chief creative officer; Matt Kubis, Mona Hasan, creative directors; Jeff Greenspan, Steve Maloy, copywriters; Jamie Slade, executive integrated producer. Production Hungry Man Hank Perlman, director; Caleb Dewart, exec producer; Josh Goldstein, line producer. Editorial The Now Corp. Jesse Reisner, editor. Music JSM Music Joel Simon, CEO/CCO/co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer; Becca Riter, co-composer. Sound Design Soundscape, Boulder, Colo. Mathew Polis, sound designer. Animation Matt Kubis Color The Mill Ashley Woods, colorist

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Fortnight CollectiveHank PerlmanHungry Man



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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