Register

    Fortnight Collective, Director Hank Perlman Deliver “Biggest Fan” Mail For Noodles & Company

    By SHOOTUpdated:No Comments2201 Views

    Boulder, Colo.-based brand marketing accelerator Fortnight Collective has turned out this national campaign for Noodles & Company positioning the fast-casual restaurant brand with “Uncommon Goodness,” a phrase that sums up its reputation for culinary innovation, fresh made-to-order dishes, extraordinary team-member benefits, rewards offers, unique guest experiences and positive impact on communities. The work runs through the end of the year. 

    To help show what “Uncommon Goodness” is all about, the creative tells the story from the perspective of “Noodles’ Biggest Fan,” an uncommonly delightful, lovable and quirky guest who embodies the brand’s uniqueness. He loves the restaurant so much that he never wants to leave. 

    A package of spots–including this one, “Noodles’ Biggest Fan Gets Mail”–was directed by Hank Perlman of Hungry Man. In this commercial, the “Biggest Fan” explains in slightly offbeat fashion why–while he loves being at Noodles & Company–he would never work there.

    Credits

    Client Noodles & Co. Agency Fortnight Collective Adam Chasnow, chief creative officer; Matt Kubis, Mona Hasan, creative directors; Jeff Greenspan, Steve Maloy, copywriters; Jamie Slade, executive integrated producer. Production Hungry Man Hank Perlman, director; Caleb Dewart, exec producer; Josh Goldstein, line producer. Editorial The Now Corp. Jesse Reisner, editor. Music JSM Music Joel Simon, CEO/CCO/co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer; Becca Riter, co-composer. Sound Design Soundscape, Boulder, Colo. Mathew Polis, sound designer. Animation Matt Kubis Color The Mill Ashley Woods, colorist

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Fortnight CollectiveHank PerlmanHungry Man



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment