ONE Brands has launched a campaign to drive awareness and trial of ONE protein bars as a delicious, nutritious flavorful alternative to the protein bar norm of chalky consistency and taste.
The campaign from creative agency Fortnight Collective deploys comedy in a couple of spots, including this one introducing us to two stereotypical gym rats pumping iron as they bromance one another with only the word “Bro.” When it’s time for a protein break, they chomp down on their protein bars and are immediately met with a chalky blast covering their faces.
Michah Perta directed via production company Steve Unlimited.
Credits
Client ONE Brands Agency Fortnight Collective Adam Chasnow, chief creative officer; Matt Kubis, creative director; Rebecca Schepps, copywriter; Kelly Yach, integrated producer. Production Steve Unlimited Michah Perta, director; Brian Etting, exec producer; Zachary Green, producer. Postproduction Cutaway Creative Editorial NOW Corporation Jessica Farmer, editor. Music JSM Music Joel Simon, CEO/CCO. Sound Design Soundspace Matthew Polis, sound designer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
