The new campaign for the Volvo XC60 and XC90 highlights the cars' safety features, through the eyes of hard-working parents.
This main campaign film–directed by Niclas Larsson via production house New Land for Forsman & Bodenfors Sweden–shows a couple struggling to keep up with their two, active toddlers. We follow them to the store to buy more diapers and we see them secure their home from sharp corners, steep stairways and other hazards. Towards the end of the film, the mother drives her Volvo on a country road, but in a moment of sudden distraction and exhaustion, her car starts to drift towards the middle of the road. The car is gently steered back again by Volvo’s safety system, and the film ends with the message: ”The car that looks after you, like you look after others”.
Globally renowned Swedish actor Fares Fares plays the role of the father in the film. Fares, known for his roles in TV series Westworld and Chernobyl as well as Star Wars film Rogue One, is himself a father of a one-year-old son.
The role of the mother is played by Swedish actress Ana Gil de Melo Nascimento, known for her roles in numerous Swedish TV series and films, e.g. Berts dagbok and Jordskott. She’s currently starring in two major films as well as plays on The Royal Dramatic Theatre, “Dramaten”, in Stockholm, Sweden.
In the film’s background, U.S. singer-songwriter Pete Seeger performs his classic ”Hard times in the mill” from the 1956 record ”American Industrial Ballads”.
The “Family Safety” film was shot in Stockholm in July 2020, with all precautions taken with respect to the COVID-19 pandemic.
Client Volvo Car Corporation Agency Forsman & Bodenfors Sweden Sophia Lindholm, Karl Risenfors, Leo Dal, art directors; Hampus Elfstrom, Nicholas Dufke, copywriters; Lena Sellman, producer. Production New Land Niclas Larsson, director; Joel Rostmark, Adam Holmstrom, producers; Linus Sandgren, DP; Sophie Tamm Christensen, exec producer; Denise Ostholm, stylist; Simone Grau Roney, production designer; Carla Luffe, editor. Color Company 3 Sofie Borup, colorist. Sound Design Chimney Elinor Nilsson, sound designer. Postproduction Chimney Music “Hard times in the mill” performed by Pete Seeger; Smithsonian Folk Ways Recording, publishing rights.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read More