Register

    Forsman & Bodenfors, Directors Tompa & Rondo “Pump It Up” For Volvo

    By SHOOTUpdated:No Comments3241 Views

    Action movie star Dolph Lundgren conducts a boot camp for Volvo Construction Equipment’s full range of heavy duty excavator machines (weighing from 1.5 to 95 tons)–putting them through a rigorous set of calisthenics in this cinematic, tongue-in-cheek film from Forsman & Bodenfors Sweden.

    During a series of extraordinary stunts, the machines are seen pulling Lundgren atop a huge concrete block across an unknown desert location, flipping gigantic tires across a muddy track and taking part in what is thought to be the world’s first ever excavator pull-up–fulfilling the film’s final message that they really are ‘excavators for any challenge’. All of this is set to the iconic beat of the 1989 hit song ‘Pump up the Jam’ by Belgian music group Technotronic.

    The duo of Tompa & Rondo directed the film via Swedish production company The Producers. Tompa & Rondo are repped in the U.S. by RSA Films. Rondo is handled in the U.K. by RSA UK.

    Credits

    Client Volvo Construction Equipment Agency Forsman & Bodenfors Sweden Production The Producers (Sweden) Tompa & Rondo, directors; Matt Wolgers, producer; Eric Gautier, DP; Ronald Meier, line producer; Johan Broome, set design; Denise Ostholm, stylist; Madeleine Gaterud, makeup artist. Editorial Talent Group Gustav Ostrom, editor. Sound Design Plop Fredrik Sundberg, sound designer. Post/VFX Swiss

    Genre:Comedy
    ScreenWork Categories:Commercial
    Video Tags:Forsman & BodenforsRSA FilmsRSA UKTompa & Rondo



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

    MySHOOT Profiles


    Add A Comment