Fuel efficiency and driving pleasure are seen as polar opposites among truck drivers. Simply put, you can’t have both. But with Volvo FH with I-Save–finally–fun meets efficiency. This is the story about two trucks falling in love, showing that fun and fuel efficiency are no longer an impossible match. It highlights the product features making up the I-Save package, which includes the Turbo Compound engine, I-Shift, I-See, I-Torque and improved aerodynamic design, demonstrated in a way you have never seen before.
“The hardest part of the shoot,” quipped Lars Jansson, creative at Forsman & Bodenfors,”was managing the actors. Attraction is not something you can force and since it was the first time the trucks met, we didn’t know if they would hit it off or if there would just be awkward silence. Luckily, it was love at first sight and as far as we know they are still a thing,”
Daniel Warwick directed via production company Business Club Royale.
Client Volvo Trucks Agency Forsman & Bodenfors Lars Jansson, art director; Karolina Groop, copywriter; Jerry Wass, designer; Daniel Sjostrand, strategic planner; Peter Gaudiano, digital strategist. Production Company Business Club Royale Daniel Warwick, director; Jan David Gunther, DP; Jakob Ruhle, producer; Christian Kuosmanen, Anders Gernandt, exec producers. Postproduction/VFX bEpic Berlin Music George Benson, “Nothing’s gonna change my love for you"
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More