On International Women’s Day (Friday, 3/8), Ford is rolling out a campaign, which includes this film, “Dear Car Girl,” directed by Jihye Ku for Wieden+Kennedy NY, produced by W+K’s editorial studio JOINT and starring inspiring women figures such as stunt driver Dee Bryant, Ford engineer Fernanda Media, racer, car builder and Bronco ambassador Gabby Downing, and drag racer and Mustang ambassador Lauren Stoney.
A love letter to women in the automotive arena, the film sends out the message loud and clear that Ford is supportive of–and committed to creating space for–female talent in the car industry.
Credits
Client Ford Motor Company Agency Wieden+Kennedy New York Marques Gartrell, Brandon Henderson, chief creative officers; Stuart Jennings, creative director; Madi Ko, art director; Funmi Adejobi, copywriter; Nick Setounski, head of production; Jessica Griffeth, executive producer; Rodrigo Nino, producer; Nicole Formisano, Jessie Wang, creative operations managers; Henry Jennings, design director; Mary Lamphier, designer; Alix Toothman, group strategy director; Alex Danks, strategy director; Lee Ford, Alex Marin, Sydney Hutnik, strategists. Production & Post JOINT Jihye Ku, director; Michelle Carman, exec producer; Imani Lindsey, line producer; Domo Jones, DP; Alexa Polanco, production design/art direction; Kari Lewis, Naheem Adio, post producers; Laura Bermudez, editor; Diana Tay, assistant editor; Natasha Jacobs, sound design/mix. Music Alibi Music Color La Voglia Studio Mary Perrino, colorist.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
