On International Women’s Day (Friday, 3/8), Ford is rolling out a campaign, which includes this film, “Dear Car Girl,” directed by Jihye Ku for Wieden+Kennedy NY, produced by W+K’s editorial studio JOINT and starring inspiring women figures such as stunt driver Dee Bryant, Ford engineer Fernanda Media, racer, car builder and Bronco ambassador Gabby Downing, and drag racer and Mustang ambassador Lauren Stoney.
A love letter to women in the automotive arena, the film sends out the message loud and clear that Ford is supportive of–and committed to creating space for–female talent in the car industry.
Credits
Client Ford Motor Company Agency Wieden+Kennedy New York Marques Gartrell, Brandon Henderson, chief creative officers; Stuart Jennings, creative director; Madi Ko, art director; Funmi Adejobi, copywriter; Nick Setounski, head of production; Jessica Griffeth, executive producer; Rodrigo Nino, producer; Nicole Formisano, Jessie Wang, creative operations managers; Henry Jennings, design director; Mary Lamphier, designer; Alix Toothman, group strategy director; Alex Danks, strategy director; Lee Ford, Alex Marin, Sydney Hutnik, strategists. Production & Post JOINT Jihye Ku, director; Michelle Carman, exec producer; Imani Lindsey, line producer; Domo Jones, DP; Alexa Polanco, production design/art direction; Kari Lewis, Naheem Adio, post producers; Laura Bermudez, editor; Diana Tay, assistant editor; Natasha Jacobs, sound design/mix. Music Alibi Music Color La Voglia Studio Mary Perrino, colorist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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