Noah Harris of Blinkink directed this unconventional car spot, with visual effets from London’s Framestore, for agency Ogilvy, London. TV monitors move along a city, each containing creative visuals. Finally the monitors team to create the Ford Fiesta which then bolts its way down a thoroughfare.
Credits
Visual Effects: Framestore CFC | London Michael Stanish, producer; Dan Seddon, head of 3D, commercials; Paul O’Brien, VFX artist; Michele Fabbro, Jabed Khan, technical directors; Tim Greenwood, Smoke artist; David Ludlam, senior colorist.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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