Jim Jenkins of O Positive directed this spot which is the ultimate in star athletes making amends, the most notable case being Mike Tyson returning to Evander Holyfield the piece of ear that he bit off in the ring. Agency is BBDO New York.
Credits
Client Foot Locker. Agency BBDO New York. David Lubars, chief creative officer; Chris Beresford-Hill, Dan Lucey, senior creative directors; Alex Taylor, creative director/copywriter; Jason Stefanik, creative director/art director; Tricia Lentini, senior content producer; Melissa Chester, executive music producer. Production Company O Positive, bicoastal/international. Jim Jenkins, director; Ramsey Nickell, DP; Ralph Laucella, executive producer; Marc Grill, executive producer/line producer. Shot on location in New York City and Hattiesburg, Mississippi. Editorial Mackenzie Cutler, New York. Ian Mackenzie, editor; Nick Divers, assistant editor. Post Schmigital (Mackenize Cutler’s in-house conform studio), New York. Music SOUTH Music & Sound Design, Santa Monica, Calif. Dan Pritikin, head of production; Jon Darling, creative director/composer; Todd Schnitzer, composer. Audio Heard City, New York. Keith Reynaud, mixer. Performers Mike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre and Craig Sager.
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year
This Tแบฟt (Vietnamese for Lunar New Year), Apple launches its second โShot on iPhoneโ campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled โSave the Music,โ the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. โSave the Musicโ celebrates Evansโ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
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