Jim Jenkins of O Positive directed this spot which is the ultimate in star athletes making amends, the most notable case being Mike Tyson returning to Evander Holyfield the piece of ear that he bit off in the ring. Agency is BBDO New York.
Credits
Client Foot Locker. Agency BBDO New York. David Lubars, chief creative officer; Chris Beresford-Hill, Dan Lucey, senior creative directors; Alex Taylor, creative director/copywriter; Jason Stefanik, creative director/art director; Tricia Lentini, senior content producer; Melissa Chester, executive music producer. Production Company O Positive, bicoastal/international. Jim Jenkins, director; Ramsey Nickell, DP; Ralph Laucella, executive producer; Marc Grill, executive producer/line producer. Shot on location in New York City and Hattiesburg, Mississippi. Editorial Mackenzie Cutler, New York. Ian Mackenzie, editor; Nick Divers, assistant editor. Post Schmigital (Mackenize Cutler’s in-house conform studio), New York. Music SOUTH Music & Sound Design, Santa Monica, Calif. Dan Pritikin, head of production; Jon Darling, creative director/composer; Todd Schnitzer, composer. Audio Heard City, New York. Keith Reynaud, mixer. Performers Mike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre and Craig Sager.
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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