Jim Jenkins of O Positive directed this spot which is the ultimate in star athletes making amends, the most notable case being Mike Tyson returning to Evander Holyfield the piece of ear that he bit off in the ring. Agency is BBDO New York.
Credits
Client Foot Locker. Agency BBDO New York. David Lubars, chief creative officer; Chris Beresford-Hill, Dan Lucey, senior creative directors; Alex Taylor, creative director/copywriter; Jason Stefanik, creative director/art director; Tricia Lentini, senior content producer; Melissa Chester, executive music producer. Production Company O Positive, bicoastal/international. Jim Jenkins, director; Ramsey Nickell, DP; Ralph Laucella, executive producer; Marc Grill, executive producer/line producer. Shot on location in New York City and Hattiesburg, Mississippi. Editorial Mackenzie Cutler, New York. Ian Mackenzie, editor; Nick Divers, assistant editor. Post Schmigital (Mackenize Cutler’s in-house conform studio), New York. Music SOUTH Music & Sound Design, Santa Monica, Calif. Dan Pritikin, head of production; Jon Darling, creative director/composer; Todd Schnitzer, composer. Audio Heard City, New York. Keith Reynaud, mixer. Performers Mike Tyson, Evander Holyfield, Dennis Rodman, Brett Favre and Craig Sager.
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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