The sole of A3, Adidas’ newest sneaker is quickly examined by the camera against an all white screen before it becomes encased in a transparent cube and morphs into the full sneaker. Once fully transformed, the sneaker drops to the ground, which becomes a basketball arena, and is accompanied by its matching shoe. The pair displays impressive footwork all the way down the court and seemingly sinks a slam dunk that shatters the backboard. The original A3 lands on the ground and is encompassed in a Foot Locker shopping bag.
Credits
Production Company: Semerad Director, Johnnie Semerad; Art Director/CD, Tim Mattimore; SVP/CD/Copywriter/Executive Creative Director, Douglas Spitzer; Executive Producer, Chris Thielo; Producer, Scott Pryor; Associate Prodcuer, Carly Shappell Visual Effects: Giant Studios, Inc.,Semerad Motion Capture: Producer, Greg Philyaw,Quiet Man/Grasshopper: Director, Johnnie Semerad; Executive Producer, Steve Holiner; CGI Supervisor/Technical Director, Kris Revel; CG Director/Lead Animator; Animators, Mike Lasker, Steve Parish, Sam Cuttriss, Ben Aguillon, Anderson Ko, Foad Faridzadeh, Craig Vance, Charlie Breakiron, Will Clay, Jordan Sariego, Sandor Toledo
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
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