We’ve all had the experience of going into a store and not seeing the item we’re looking for, and then being given the option to go to another location to find it. To showcase Foot Locker’s global reach, BBDO New York created an experiment called “pickup trips,” where three unknowing consumers were sent to foreign countries to cop the weekend’s biggest releases.
Shoppers from Toronto, London and New York were all sent to pick up sneakers abroad, at Foot Locker flagships.
BBDO Studios produced the experiment, which is reflected in this recap piece with the filmmakers being lead director Lawrence Chen, director/producer Andrew Osborne and director Koji Yahagi.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Martins Zelcs, Bryan Stokely, associate creative directors; Steve Panawek, strategy director; David Rolfe, head of integrated production; Joe Croson, director of integrated production; James Young, sr. producer; Michel Woodall, producer; Adrienne Katz, executive producer, experiential. Production BBDO Studios Michael Gentile, BBDO Studios lead; Lawrence Chen, lead director; Andrew Osborne, director/producer; Koji Yahagi, director; Jonathan Hsu, Vincent Lin, Nerenda Eid, line producers. Postproduction EG+ Brad Go, editor.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
