The commercial consists of a series of images of organisms or objects deprived of their energy sources. A fish out of water struggles to breath oxygen, a flower wilts without water, A car stalls running out of fuel, a mill halts as the wind dies down, and a light dims in the absence of power. An emaciated woman walks slowly to a dark bed “80% of people living with AIDS are malnourished.” The organization “A loving spoonful for AIDS hunger relief” asks for assistance as the commercial ends.
Credits
Agency: Rethink Advertising Ian Grais, creative director; Rob Sweetman, art director; Bryan Collins, copywriter; Christine Pachecho, producer Production Company: Global Mechanic Bruce Alcock, director/designer; Matthew Charde, executive producer; Tina Ouellette, senior producer; Sarah Duncan, producer; Warren Hansen, DP Editorial: Global Mechanic Bruce Alcock, editor Postproduction: Toy Box Gary Shaw, colorist Music: Wave Productions Craig Zarazun, composer Audio: Wave Productions Craig Zarazun, audio post mixer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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