The commercial consists of a series of images of organisms or objects deprived of their energy sources. A fish out of water struggles to breath oxygen, a flower wilts without water, A car stalls running out of fuel, a mill halts as the wind dies down, and a light dims in the absence of power. An emaciated woman walks slowly to a dark bed “80% of people living with AIDS are malnourished.” The organization “A loving spoonful for AIDS hunger relief” asks for assistance as the commercial ends.
Credits
Agency: Rethink Advertising Ian Grais, creative director; Rob Sweetman, art director; Bryan Collins, copywriter; Christine Pachecho, producer Production Company: Global Mechanic Bruce Alcock, director/designer; Matthew Charde, executive producer; Tina Ouellette, senior producer; Sarah Duncan, producer; Warren Hansen, DP Editorial: Global Mechanic Bruce Alcock, editor Postproduction: Toy Box Gary Shaw, colorist Music: Wave Productions Craig Zarazun, composer Audio: Wave Productions Craig Zarazun, audio post mixer
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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