The commercial consists of a series of images of organisms or objects deprived of their energy sources. A fish out of water struggles to breath oxygen, a flower wilts without water, A car stalls running out of fuel, a mill halts as the wind dies down, and a light dims in the absence of power. An emaciated woman walks slowly to a dark bed “80% of people living with AIDS are malnourished.” The organization “A loving spoonful for AIDS hunger relief” asks for assistance as the commercial ends.
Credits
Agency: Rethink Advertising Ian Grais, creative director; Rob Sweetman, art director; Bryan Collins, copywriter; Christine Pachecho, producer Production Company: Global Mechanic Bruce Alcock, director/designer; Matthew Charde, executive producer; Tina Ouellette, senior producer; Sarah Duncan, producer; Warren Hansen, DP Editorial: Global Mechanic Bruce Alcock, editor Postproduction: Toy Box Gary Shaw, colorist Music: Wave Productions Craig Zarazun, composer Audio: Wave Productions Craig Zarazun, audio post mixer
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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