The Fines–the husband-and-wife directing team consisting of Sean and Andrea Fine–wrapped this spot for the Smithsonian which in part promotes its new African-American History Museum in Washington, D.C. The piece is driven by the concept of new doors opening up to reveal new worlds and insights.
The Fines–who are with production house Superprime–are Oscar and Emmy winners. They directed Inocente which won the Best Short Subject Documentary Oscar in 2013, and Life According to Sam which earned a 2014 Primetime Emmy for Exceptional Merit in Documentary Filmmaking. The Fines landed their first Oscar nomination in 2008 for the feature documentary War Dance.
CreditsClient Smithsonian Production Superprime The Fines, directors/creatives. Editorial Union Editorial Einar, editor. Music Jeremy Bullock.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More