“To Move Is To Grow” reflects Zillow’s new, expanded offerings from a search-and-find platform to a full-service real estate partner. It speaks to the full range of emotions that come from the journey of moving, and includes two spots that show how the new Zillow helps movers rent, buy, sell or refinance their home.
This spot, titled “The Journey,” dramatizes the complicated emotions of moving through the eyes and imagination of a child. This piece of work shows a deep understanding of how moving makes us vulnerable, but delivers new possibilities and moves us forward. The story was directed by Martin De Thurah of Epoch Films and features an original score by Radiohead’s Jonny Greenwood.
Scott Vitrone, partner, chief creative officer, FIG, commented: “The campaign brings the home buying and selling process to life with empathy. I sold my home while we were in production–I can honestly say that those emotions are real.”
Credits
Client Zillow Agency FIG Scott Vitrone, partner/creative; Ramon Jimenez, partner/strategy; Oli Beale, Freddie Powell, Ben Grube, Brian Eden, creative directors; Jill Landaker Grunes, head of production; Wes Falik, executive producer; Millie Tunnell, strategist. Production Company Epoch Films Martin de Thurah, director; Mellisa Culligan, managing exec producer; Lasse Frank Johannessen, DP; David Bersanetti, production designer; Stine Moisen, producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Alex Liu, Alex Lora, assistant editors; Lisa Barnable, exec producer. VFX/Color/Finishing Blacksmith Tom Bussell, creative director, VFX supervisor; Charlotte Arnold, founding partner/EP; Ashley Goodwin, producer; Mikey Pehanich, colorist; Ben Kwok, lead compositor; Olivier Varteressian, Tuna Unalan, CG leads; Sam Hencher, VFX supervisor; Andrew Emmerson, Eric Sibley, Iwan Zwarts, Jacob Slutsky, Molly Intersimone, Robert Bruce, Yebin Ahn, compositors; Ohad Bracha, Ruben Fuentes, compositors–CG rigging; Jordi Pallas, Magin Marques, Paul Wei, Sam Crees, compositors–CG rigging & animation; Kushal Das, Rick Walia, CG-FX; Victor Hugo Harmatiuk, CG-concept artist. Music Supervision GEMS Jonny Greenwood, composer. Music Edit/Sound Design/Mix Ballad Adrian Aurelius, mixer; Gregers Maersk, Moeller, producer.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
