“To Move Is To Grow” reflects Zillow’s new, expanded offerings from a search-and-find platform to a full-service real estate partner. It speaks to the full range of emotions that come from the journey of moving, and includes two spots that show how the new Zillow helps movers rent, buy, sell or refinance their home.
This spot, titled “The Journey,” dramatizes the complicated emotions of moving through the eyes and imagination of a child. This piece of work shows a deep understanding of how moving makes us vulnerable, but delivers new possibilities and moves us forward. The story was directed by Martin De Thurah of Epoch Films and features an original score by Radiohead’s Jonny Greenwood.
Scott Vitrone, partner, chief creative officer, FIG, commented: “The campaign brings the home buying and selling process to life with empathy. I sold my home while we were in production–I can honestly say that those emotions are real.”
CreditsClient Zillow Agency FIG Scott Vitrone, partner/creative; Ramon Jimenez, partner/strategy; Oli Beale, Freddie Powell, Ben Grube, Brian Eden, creative directors; Jill Landaker Grunes, head of production; Wes Falik, executive producer; Millie Tunnell, strategist. Production Company Epoch Films Martin de Thurah, director; Mellisa Culligan, managing exec producer; Lasse Frank Johannessen, DP; David Bersanetti, production designer; Stine Moisen, producer. Editorial Rock Paper Scissors Mikkel E.G. Nielsen, editor; Alex Liu, Alex Lora, assistant editors; Lisa Barnable, exec producer. VFX/Color/Finishing Blacksmith Tom Bussell, creative director, VFX supervisor; Charlotte Arnold, founding partner/EP; Ashley Goodwin, producer; Mikey Pehanich, colorist; Ben Kwok, lead compositor; Olivier Varteressian, Tuna Unalan, CG leads; Sam Hencher, VFX supervisor; Andrew Emmerson, Eric Sibley, Iwan Zwarts, Jacob Slutsky, Molly Intersimone, Robert Bruce, Yebin Ahn, compositors; Ohad Bracha, Ruben Fuentes, compositors--CG rigging; Jordi Pallas, Magin Marques, Paul Wei, Sam Crees, compositors--CG rigging & animation; Kushal Das, Rick Walia, CG-FX; Victor Hugo Harmatiuk, CG-concept artist. Music Supervision GEMS Jonny Greenwood, composer. Music Edit/Sound Design/Mix Ballad Adrian Aurelius, mixer; Gregers Maersk, Moeller, producer.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More