AKQA London won a best of show Grand LIA in The NEW Category for this application that connects car, driver and personal computer. The driver is provided with valuable data (total mileage, pollution produced, money saved) that can help him or her improve his driving performance, environmental impact and monetary savings. If they so choose, drivers can also join Fiat’s online eco:Ville community.
Credits
Agency: AKQA/London James Hilton, chief creative officer; Nick Turner, group creative director; Chris Williams, associate creative director; Andy Cutbill, copywriter; Richard Baxter, art director; Neville Kuyt, head of technical architecture; Stuart George, technical manager; Rick Williams, lead creative developer; Harald Krefting, James Hay, sr. creative developers; Adam Creeger, technical architect; Martin Harlow, quality assurance; Alison Rushworth, UE architect; Paul O’Neil, strategic planner.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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