This tortoise and hare tale shows the two stuffed animals gettiing separated from one another when a girl leaves the tortoise behind in a hotel room. She is crestfallen when she discovers that her shelled friend has been lost.
But a hotel worker comes to the rescue, sending the tortoise back to the lass via FedEx, underscoring that there are packages that deliver much more than material items–in this case reuniting the tortoise, the hare and a now joyous little girl.
Noam Murro of Biscuit Filmworks directed this tug-at-the-heartstrings tale for BBDO New York, driven by a musical score from Beacon Street Studios, and sound design from Sound Lounge and Work Editorial.
CreditsMusic/Sound: Beacon Street Studios, Venice, Calif. Beacon Street Studios, Brian Chapman, composers; Adrea Lavezzoli, executive producer; Sound Lounge, New York; Tommy Jucarone, sound designer; Work Editorial, bicoastal; Stewart Reeves, sound designer Audio Post: Sound Lounge, New York. Tommy Jucarone, mixer Agency: BBDO New York; Rani Vaz, head of music production Production: Biscuit Filmworks, Los Angeles; Noam Murro, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More