This tortoise and hare tale shows the two stuffed animals gettiing separated from one another when a girl leaves the tortoise behind in a hotel room. She is crestfallen when she discovers that her shelled friend has been lost.
But a hotel worker comes to the rescue, sending the tortoise back to the lass via FedEx, underscoring that there are packages that deliver much more than material items–in this case reuniting the tortoise, the hare and a now joyous little girl.
Noam Murro of Biscuit Filmworks directed this tug-at-the-heartstrings tale for BBDO New York, driven by a musical score from Beacon Street Studios, and sound design from Sound Lounge and Work Editorial.
Credits
Music/Sound: Beacon Street Studios, Venice, Calif. Beacon Street Studios, Brian Chapman, composers; Adrea Lavezzoli, executive producer; Sound Lounge, New York; Tommy Jucarone, sound designer; Work Editorial, bicoastal; Stewart Reeves, sound designer Audio Post: Sound Lounge, New York. Tommy Jucarone, mixer Agency: BBDO New York; Rani Vaz, head of music production Production: Biscuit Filmworks, Los Angeles; Noam Murro, director
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
