A caveman loses his job๏ฟฝand then a lot more๏ฟฝfor not using FedEx and thus not getting a package to its intended destination on time. His FedEx alternative, a flying Pteranodon, doesn’t prove nearly as reliable๏ฟฝor durable as it’s eaten by a T-Rex in mid-flight.
Agency: BBDO North America, Atmosphere BBDO David Lubars and Bill Bruce, chief creative officers; Eric Silver, executive creative director; Jim Le Maitre, associate creative director/copywriter; Jonathan Mackler, associate creative director/art director; Elise Greiche, executive producer; Rani Vaz, director of music and radio production. Production Company: Partizan Traktor, director/producer; Tim Maurice-Jones, DP. Shot on location near Lone Pine, Calif. Editorial: MacKenzie Cutler Gavin Cutler, editor. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: Framestore NY Murray Butler, VFX supervisor/senior Flame artist; David Hulin, VFX supervisor/head of CGI; James Razzall, VFX producer. Sound Design: MacKenzie Cutler,Noises Digital Marc Healy, sound designer.,Kim Christensen, sound designer. Audio: Sound Lounge Tom Jucarone, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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