FedEx is pitching in to deliver the COVID vaccines, the first step to getting back to a semblance of life like before.
Hopeful for the future, BBDO New York–longtime creative agency for FedEx–created “Moving Forward” which captures the anticipation and moments that the delivery of the vaccines will enable. The film works backwards, reversing the life we’ve all missed, tracing it to FedEx and their efforts to deliver when it matters most.
The film is the first to bring to life the company’s new brand positioning, “Where now meets next.” Delivering vaccines was a key opportunity to highlight how FedEx is always innovating to stay ahead of its customers’ changing expectations.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, EVPs, executive creative directors; Greg Gerstner, SVP, sr. creative director; Banks Noel, VP, creative director; Karen D’Souza, Rich Fiset, associate creative directors; Alex Gianni, SVP, group executive producer; Julia Millison, sr. music producer; Jessica Nugent, SVP, production services director; Zach Kula, VP, group planning director; Alexandra Britt, sr. planner. Editorial Friendshop! Ben Suenaga, editor/partner; Michael Distelkamp, editor; Melissa Mapes, managing director; Laura Shackleford, producer; Molly Gandor, assistant editor. Telecine Color Collective Alex Bickel, telecine artist; Alex Jimenez, color assist; Claudia Guevara, producer. Conform/Finish Friendshop! Mario Casetta, conform Flame; Laura Shackleford, producer. Graphic Design Friendshop! Rebecca Bolde, motion graphics. Music Halo Music and Sound Seth Olinsky, composer; Peter Gannon, producer; Gus Koven, sound design. Mix & Record Company Sound Lounge Tom Jucarone, engineer; Lauren Mullen, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
