FedEx is pitching in to deliver the COVID vaccines, the first step to getting back to a semblance of life like before.
Hopeful for the future, BBDO New York–longtime creative agency for FedEx–created “Moving Forward” which captures the anticipation and moments that the delivery of the vaccines will enable. The film works backwards, reversing the life we’ve all missed, tracing it to FedEx and their efforts to deliver when it matters most.
The film is the first to bring to life the company’s new brand positioning, “Where now meets next.” Delivering vaccines was a key opportunity to highlight how FedEx is always innovating to stay ahead of its customers’ changing expectations.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, EVPs, executive creative directors; Greg Gerstner, SVP, sr. creative director; Banks Noel, VP, creative director; Karen D’Souza, Rich Fiset, associate creative directors; Alex Gianni, SVP, group executive producer; Julia Millison, sr. music producer; Jessica Nugent, SVP, production services director; Zach Kula, VP, group planning director; Alexandra Britt, sr. planner. Editorial Friendshop! Ben Suenaga, editor/partner; Michael Distelkamp, editor; Melissa Mapes, managing director; Laura Shackleford, producer; Molly Gandor, assistant editor. Telecine Color Collective Alex Bickel, telecine artist; Alex Jimenez, color assist; Claudia Guevara, producer. Conform/Finish Friendshop! Mario Casetta, conform Flame; Laura Shackleford, producer. Graphic Design Friendshop! Rebecca Bolde, motion graphics. Music Halo Music and Sound Seth Olinsky, composer; Peter Gannon, producer; Gus Koven, sound design. Mix & Record Company Sound Lounge Tom Jucarone, engineer; Lauren Mullen, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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