FedEx is pitching in to deliver the COVID vaccines, the first step to getting back to a semblance of life like before.
Hopeful for the future, BBDO New York–longtime creative agency for FedEx–created “Moving Forward” which captures the anticipation and moments that the delivery of the vaccines will enable. The film works backwards, reversing the life we’ve all missed, tracing it to FedEx and their efforts to deliver when it matters most.
The film is the first to bring to life the company’s new brand positioning, “Where now meets next.” Delivering vaccines was a key opportunity to highlight how FedEx is always innovating to stay ahead of its customers’ changing expectations.
Credits
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, EVPs, executive creative directors; Greg Gerstner, SVP, sr. creative director; Banks Noel, VP, creative director; Karen D’Souza, Rich Fiset, associate creative directors; Alex Gianni, SVP, group executive producer; Julia Millison, sr. music producer; Jessica Nugent, SVP, production services director; Zach Kula, VP, group planning director; Alexandra Britt, sr. planner. Editorial Friendshop! Ben Suenaga, editor/partner; Michael Distelkamp, editor; Melissa Mapes, managing director; Laura Shackleford, producer; Molly Gandor, assistant editor. Telecine Color Collective Alex Bickel, telecine artist; Alex Jimenez, color assist; Claudia Guevara, producer. Conform/Finish Friendshop! Mario Casetta, conform Flame; Laura Shackleford, producer. Graphic Design Friendshop! Rebecca Bolde, motion graphics. Music Halo Music and Sound Seth Olinsky, composer; Peter Gannon, producer; Gus Koven, sound design. Mix & Record Company Sound Lounge Tom Jucarone, engineer; Lauren Mullen, producer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
