FCB RG2, an agency in Caracas, Venezuela, and Banplus, a bank in Venezuela, introduce us in this PSA to Eloisa Hernandez, an Alzheimer’s patient who tells us she will not remember what she’s telling us. But what’s important is that we remember–namely that it pays to donate to the Alzheimer’s Foundation of Venezuela. And to make it easy for the forgetful to donate, a bank account has been created with a simple number: 0000-0000-00-0000000000. By creating an account number that is so easy to remember, people have one less reason to forget to donate.
Donations made to the 0000-0000-00-0000000000 account goes toward programs that provide support and training to caregivers of patients with Alzheimer’s and promising research initiatives.
Evans Briceño directed and edited “The Unforgettable Account” via Whiskey Film.
