FCB RG2, an agency in Caracas, Venezuela, and Banplus, a bank in Venezuela, introduce us in this PSA to Eloisa Hernandez, an Alzheimer’s patient who tells us she will not remember what she’s telling us. But what’s important is that we remember–namely that it pays to donate to the Alzheimer’s Foundation of Venezuela. And to make it easy for the forgetful to donate, a bank account has been created with a simple number: 0000-0000-00-0000000000. By creating an account number that is so easy to remember, people have one less reason to forget to donate.
Donations made to the 0000-0000-00-0000000000 account goes toward programs that provide support and training to caregivers of patients with Alzheimer’s and promising research initiatives.
Evans Briceño directed and edited “The Unforgettable Account” via Whiskey Film.
Credits
Client Alzheimer’s Foundation of Venezuela/Banplus Bank Agency FCB RG2 Exequiel Rodríguez, VP/chief creative officer/art director; Sydney Reyes, general creative director; José Manuel Ferreira, sr. copywriter; Julio Grande Allende, VP/chief planning officer. Production Whiskey Film Evans Briceño, director; Juan Bernardo Gonzalez, exec producer; Maurizio De Vita, DP; Guillermo Perez, general producer. Music Sydney Reyes, musician. Editorial Blue Post Evans Briceño, editor. Consultants All Awards Juan Christmann, Renato Lopes, consultants.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
