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    FCB, NY Teams With Director Riviera To Showcase “Super,” “Human” Loan Officers At OneMain Financial

    By SHOOTUpdated:No Comments5515 Views

    OneMain Financial, a $4 billion personal lending company that’s been in business for more than 100 years, has launched its first ever brand campaign, conceived by a creative ensemble at FCB, New York.]

    Part of the “Lending Done Human” campaign are spots which include this ad titled “Laura Dunn” who’s super because she’s so human as a loan specialist..

    With more than 10,000 team leaders at over 1,600 locations throughout 44 states, OneMain team leaders help customers resolve their financial needs face-to-face. This is rare in 2018, and even rarer in this predominately online industry. 

    Spencer Riviera of O Positive Films directed the spots in this just launched campaign.

    Credits

    Client OneMain Financial Agency FCB, NY Ari Halper, chief creative officer; Gary Resch, executive creative director; Gabriel Schmitt, group creative director; Luciano Cardoso, creative director; Berto Santana, associate creative director; Andy Wilcox, head of production; Gillian Burkley, sr. producer; Raig Adolfo, group strategy planning director, SVP. Production O Positive Films Spencer Riviera, director; Ralph Laucella, exec producer; Devon Clark, line producer. Editorial Mackenzie Cutler Ryan Steele, editor; Devon Flint, assistant editor; Gina Solon, Sasha Hirschfeld, exec producers; Margarita Mutuc, producer. Color Company 3 Tim Masick, colorist Conform Schmidgital Music JSM Joel Simon, producer. Audio Post Heard City Phil Loeb, Evan Mangiamele, sound engineers.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:FCBO PositiveSpencer Riviera



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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