OneMain Financial, a $4 billion personal lending company that’s been in business for more than 100 years, has launched its first ever brand campaign, conceived by a creative ensemble at FCB, New York.]
Part of the “Lending Done Human” campaign are spots which include this ad titled “Laura Dunn” who’s super because she’s so human as a loan specialist..
With more than 10,000 team leaders at over 1,600 locations throughout 44 states, OneMain team leaders help customers resolve their financial needs face-to-face. This is rare in 2018, and even rarer in this predominately online industry.
Spencer Riviera of O Positive Films directed the spots in this just launched campaign.
Credits
Client OneMain Financial Agency FCB, NY Ari Halper, chief creative officer; Gary Resch, executive creative director; Gabriel Schmitt, group creative director; Luciano Cardoso, creative director; Berto Santana, associate creative director; Andy Wilcox, head of production; Gillian Burkley, sr. producer; Raig Adolfo, group strategy planning director, SVP. Production O Positive Films Spencer Riviera, director; Ralph Laucella, exec producer; Devon Clark, line producer. Editorial Mackenzie Cutler Ryan Steele, editor; Devon Flint, assistant editor; Gina Solon, Sasha Hirschfeld, exec producers; Margarita Mutuc, producer. Color Company 3 Tim Masick, colorist Conform Schmidgital Music JSM Joel Simon, producer. Audio Post Heard City Phil Loeb, Evan Mangiamele, sound engineers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
