Director Tim Bullock of production house Blink has teamed up with Specsavers Creative and actor/comedian John Cleese to revive in this commercial the frustrated hotelier character, Basil Fawlty, he played in the classic BBC comedy series Fawlty Towers.
The spot centers on a memorable moment from that show but with a twist–Basil should have gone to Specsavers.
Client Specsavers Agency Specsavers Creative Sam Lock, producer; Graham Daldry, creative director; Simon Bougard, Neil Brush, John Cleese, creative team. Production Blink Tim Bullock, director; Ewen Brown, producer; James Bland, exec producer; Stephen Keith Roach, DP. Editorial The Whitehouse Mark Burnett, editor. Postproduction MPC
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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