CG character “The Lord of Mishap” wreaks havoc on a residential neighborhood, throwing firebombs which set a house ablaze. A car slams into a power pole, which topples over. However, in a heartbeat, all the damage is reversed. Turns out we’re in the throes of a videogame being played by Farmers Insurance staffers who have reached “Level 5” and are able to instantly counteract disaster. The menacing Lord of Mishap is reduced to utter helplessness.
Credits
Agency: Campbell Ewald | Los Angeles Bill Ludwig, chief creative officer; Debbie Karnowsky, executive creative director; Mike Conboy, associate creative director/art director; Neville Anderson, associate creative director/copywriter; Bob Solano, head of production; John Haggerty, executive producer.
Production Company: Aero Film Klaus Obermeyer, director/DP; Skip Short, executive producer; Lance O’Connor, producer; Bernie Wesson, head of production; Kate Thumann, production supervisor.
Editorial: Aero Film Barnett Kiel, editor; Stephan Malik, assistant editor; Bernie Wesson, producer
Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist
Visual Effects: House of Moves Capture Studios,Movie Arms Management,Sight Effects Inc Mike Jantz, motion capture supervisor; Scott Gagain, executive producer; Chris Bellaci, production manager.
,Zuma Jay, pyrotechnics expert
,Melissa Davies, executive producer/visual effects supervisor; Adrian Hurley,
visual effe
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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