While DSLR cameras take great photos and videos, what about the dangers of DSL-ARM, the serious condition in which the heavy weight of DSLR cameras cause users’ arms to grow significantly longer than the other? That’s the hilarious tongue-in-cheek premise behind a disruptive new online ad campaign from Boston-based ad agency The Fantastical for Olympus’ new OM-D E-M5 Mark II DSLR camera.
Created by Boston agency Fantastical, the campaign–which includes this mockumentary spot as well as a mini tongue-in-cheek online documentary–promotes the new Olympus as a light-weight camera alternative.
The team of Moorhead & Benson directed via production house brother.
Credits
Client Olympus Agency The Fantastical, Boston Michael Ancevic, Steve Mietelski, creative directors/managing partners; Susan Poor, executive producer. Production Brother, Los Angeles Moorhead & Benson, directors; Aaron Moorhead, VFX; Rich Carter, exec producer. Editorial Untold Stories, Los Angeles Pedram Torbati, editor. Postproduction Edit Bar, Boston Charlie Coffou, online editor; Brian Barrow, colorist. Audio Post Soundtrack, Boston Howard Carle, engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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