While DSLR cameras take great photos and videos, what about the dangers of DSL-ARM, the serious condition in which the heavy weight of DSLR cameras cause users’ arms to grow significantly longer than the other? That’s the hilarious tongue-in-cheek premise behind a disruptive new online ad campaign from Boston-based ad agency The Fantastical for Olympus’ new OM-D E-M5 Mark II DSLR camera.
Created by Boston agency Fantastical, the campaign–which includes this mockumentary spot as well as a mini tongue-in-cheek online documentary–promotes the new Olympus as a light-weight camera alternative.
The team of Moorhead & Benson directed via production house brother.
Credits
Client Olympus Agency The Fantastical, Boston Michael Ancevic, Steve Mietelski, creative directors/managing partners; Susan Poor, executive producer. Production Brother, Los Angeles Moorhead & Benson, directors; Aaron Moorhead, VFX; Rich Carter, exec producer. Editorial Untold Stories, Los Angeles Pedram Torbati, editor. Postproduction Edit Bar, Boston Charlie Coffou, online editor; Brian Barrow, colorist. Audio Post Soundtrack, Boston Howard Carle, engineer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
