While DSLR cameras take great photos and videos, what about the dangers of DSL-ARM, the serious condition in which the heavy weight of DSLR cameras cause users’ arms to grow significantly longer than the other? That’s the hilarious tongue-in-cheek premise behind a disruptive new online ad campaign from Boston-based ad agency The Fantastical for Olympus’ new OM-D E-M5 Mark II DSLR camera.
Created by Boston agency Fantastical, the campaign–which includes this mockumentary spot as well as a mini tongue-in-cheek online documentary–promotes the new Olympus as a light-weight camera alternative.
The team of Moorhead & Benson directed via production house brother.
Credits
Client Olympus Agency The Fantastical, Boston Michael Ancevic, Steve Mietelski, creative directors/managing partners; Susan Poor, executive producer. Production Brother, Los Angeles Moorhead & Benson, directors; Aaron Moorhead, VFX; Rich Carter, exec producer. Editorial Untold Stories, Los Angeles Pedram Torbati, editor. Postproduction Edit Bar, Boston Charlie Coffou, online editor; Brian Barrow, colorist. Audio Post Soundtrack, Boston Howard Carle, engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
