While DSLR cameras take great photos and videos, what about the dangers of DSL-ARM, the serious condition in which the heavy weight of DSLR cameras cause users’ arms to grow significantly longer than the other? That’s the hilarious tongue-in-cheek premise behind a disruptive new online ad campaign from Boston-based ad agency The Fantastical for Olympus’ new OM-D E-M5 Mark II DSLR camera.
Created by Boston agency Fantastical, the campaign–which includes this mockumentary spot as well as a mini tongue-in-cheek online documentary–promotes the new Olympus as a light-weight camera alternative.
The team of Moorhead & Benson directed via production house brother.
Credits
Client Olympus Agency The Fantastical, Boston Michael Ancevic, Steve Mietelski, creative directors/managing partners; Susan Poor, executive producer. Production Brother, Los Angeles Moorhead & Benson, directors; Aaron Moorhead, VFX; Rich Carter, exec producer. Editorial Untold Stories, Los Angeles Pedram Torbati, editor. Postproduction Edit Bar, Boston Charlie Coffou, online editor; Brian Barrow, colorist. Audio Post Soundtrack, Boston Howard Carle, engineer.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
