Sam Jones directs a tale of father-and-son bonding that takes a poignant twist. We see the dad teaching the lad the finer points of various sports�hitting a baseball, hitting the open man in basketball, hitting a golf ball, hitting nothing but net as he scores a soccer goal. But the missing lesson is about what not to hit. This PSA reminds us to teach our kids about spousal abuse.
Credits
Agency: McCann Erickson Greg Rowan, John Zissimos, group creative directors; Jesse Gazzuolo, copywriter; Tim Stier, art director; LauraLe Wunsch, producer. Production Company: Tool of North America Sam Jones, director/DP; Jennifer Sigel, executive producer; Amy DeLossa, head of production; Gillian McManus, producer. Editorial: FilmCore Editorial Doug Walker, editor; Jon Ettinger, executive producer Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Music: Music Orange Michael Lande, Hector Perez, composers Audio: M Squared Productions Mark Pitchford, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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