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    Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum

    By SHOOTNo Comments51 Views

    The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.

    The campaign includes this :30–directed by Jordan Rodericks via SpangTV–which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.

    The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.

    The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.

    Credits

    Client FamilyAlbum Agency Familiar Creatures Dustin Artz, Justin Bajan, creative directors/co-founders; Sarah Carr, art director; Justin Bajan, copywriter; Dustin Artz, producer. Production Company SpangTV Jordan Rodericks, director; Melanie Cox, exec producer/founder; Kaitlin Scates, line producer; Maggie Melton, executive post producer. Editorial & Finishing SpangTV Woody Chapman, editor; David Muessig, colorist; Joe Basile, mix & sound design; Dave Koss, animation.

    Genre:Comedy
    Media Type:Commercial: Online
    Video Tags:Familiar CreaturesJordan RodericksSpangTV



    House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service

    Monday, January 27, 2025

    At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More

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