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    Fallon, Director Rami Hachache Team On Musical Salute To Fixed Toilet For Frontdoor

    By SHOOTUpdated:No Comments3006 Views

    Frontdoor, a provider of home service plans, is launching an app for home repair and maintenance. Enabled by its proprietary Streem video technology, Frontdoor will now empower homeowners to tackle their home repair and maintenance tasks by connecting them with a pre-qualified expert via video chat who can help diagnose and solve problems in real-time. Frontdoor will also offer homeowners a range of other benefits, including DIY tips, maintenance reminders, exclusive discounts on appliances and systems, and more. The Frontdoor app has membership plans for every homeowner, including a free plan with no commitment, and will be available for download through the Apple App Store and Google Play in mid-April. 

    An interesting leadership and team story is also connected to this brand and campaign launch. Frontdoor CEO and chairman Bill Cobb came out of retirement in June 2022 to lead Frontdoor’s digital transformation. Cobb was previously the CEO of H&R Block and eBay North America. He’s joined by CMO Kathy Collins, formerly CMO at H&R Block and Massage Envy. This reunion of leaders marks a reunion of their agencies as well. Chemistry and Fallon are teaming up once again to lead the Frontdoor brand forward–the two agencies worked with Cobb and Collins while they were at H&R Block and Collins at Massage Envy. 

    Fallon is handling the Frontdoor brand strategy and select creative duties with this initial TV musical spot, “We Fixed This Toilet,” directed by Rami Hachache of production house PRETTYBIRD. 

    Chemistry is leading app UX and design, website development, digital display creative, social media efforts, all paid media efforts, and PR duties. 

    Credits

    Client Frontdoor Agency Fallon Leslie Shaffer, co-chief creative officer; Melissa Hoke, Emily Swenson, creative directors; Jamie Rome, copywriter; Veronica Kraus, art director; Rob Lee, executive producer; Alex Roundtree, producer; Erin Tait, Savanah Brihn, group strategy directors. Production PRETTYBIRD Rami Hachache, director; Suzanne Hargrove, VP/exec producer; Rika Osenberg, head of production; Leslie Vaughn, producer. Editorial Union Editorial Justin Quagliata, editor; Melissa Lubin, exec producer. Music Tiny Lion, Jonathan Fuller, Andrew Everding VFX Harbor Molly Intersimone, VFX lead/supervisor; Casey Swircz, exec producer.

    Genre:Musical
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:ChemistryFallonPRETTYBIRDRami Hachache



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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