Frontdoor, a provider of home service plans, is launching an app for home repair and maintenance. Enabled by its proprietary Streem video technology, Frontdoor will now empower homeowners to tackle their home repair and maintenance tasks by connecting them with a pre-qualified expert via video chat who can help diagnose and solve problems in real-time. Frontdoor will also offer homeowners a range of other benefits, including DIY tips, maintenance reminders, exclusive discounts on appliances and systems, and more. The Frontdoor app has membership plans for every homeowner, including a free plan with no commitment, and will be available for download through the Apple App Store and Google Play in mid-April.
An interesting leadership and team story is also connected to this brand and campaign launch. Frontdoor CEO and chairman Bill Cobb came out of retirement in June 2022 to lead Frontdoor’s digital transformation. Cobb was previously the CEO of H&R Block and eBay North America. He’s joined by CMO Kathy Collins, formerly CMO at H&R Block and Massage Envy. This reunion of leaders marks a reunion of their agencies as well. Chemistry and Fallon are teaming up once again to lead the Frontdoor brand forward–the two agencies worked with Cobb and Collins while they were at H&R Block and Collins at Massage Envy.
Fallon is handling the Frontdoor brand strategy and select creative duties with this initial TV musical spot, “We Fixed This Toilet,” directed by Rami Hachache of production house PRETTYBIRD.
Chemistry is leading app UX and design, website development, digital display creative, social media efforts, all paid media efforts, and PR duties.
CreditsClient Frontdoor Agency Fallon Leslie Shaffer, co-chief creative officer; Melissa Hoke, Emily Swenson, creative directors; Jamie Rome, copywriter; Veronica Kraus, art director; Rob Lee, executive producer; Alex Roundtree, producer; Erin Tait, Savanah Brihn, group strategy directors. Production PRETTYBIRD Rami Hachache, director; Suzanne Hargrove, VP/exec producer; Rika Osenberg, head of production; Leslie Vaughn, producer. Editorial Union Editorial Justin Quagliata, editor; Melissa Lubin, exec producer. Music Tiny Lion, Jonathan Fuller, Andrew Everding VFX Harbor Molly Intersimone, VFX lead/supervisor; Casey Swircz, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More