A billboard carrying an ad with the snack product name “Wheat Thins” across it in all upper case letters is prominent in the background, as a man-in-the-street-type reporter talks to a woman in the foreground. Suddenly three letters from WHEAT THINS fall and crash onto cars in the parking lot below, doing considerable damage.
The falling letters give rise to another message. When the W and H fall from their perch in the word “WHEAT”, along with the “N” in “THINS”– the remaining letters on the billboard read, “EAT THIS.”
Director Justin Reardon of Station Film teamed with Chicago agency The Escape Pod on a pair of “Falling Letters” spots–one featuring a woman, the other a guy; both are surprised by the crash of letters and the resulting message.
Reardon commented, “When you fully commit to one another as a team the focus can be on what’s best for the idea. The Wheat Thins client showed a lot of trust because there was no blueprint for what The Escape Pod wanted to do. It took a dedicated team fueled by a lot of open minds. And I think it all paid off and was lots of fun, too!”
CreditsClient Wheat Thins Agency The Escape Pod, Chicago Vinny Warren, executive creative director; Kent Kwiatt, executive producer; Mary Ann Holocek, producer; Kurt Lenard, creative director; David Harper, art director; Felicity Pal, copywriter. Production Station Film Justin Reardon, director; Michael Di Girolamo, Caroline Gibney, exec producers; Norman Reiss, producer; Ross Richardson, DP. Editorial Cutters Matt Walsh, editor. Music/Sound Design Roll Sound Inc.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More