Facebook salutes their advertisers–different businesses providing services that stir people's souls, minds, appetites and just bring smile and contentment to their customers. Yessian scored this tribute piece which was directed by Esteban of TwinGroup, Munich.
Music/Sound: Yessian New York Brian Yessian, chief creative officer; Marlene Bartos, exec producer; Emily Smith, sr. producer; Naren Rauch, composer; Weston Fonger, sound designer; Audio Post: Yessian New York Weston Fonger, mixer; Agency: Facebook, Menlo Park, Calif., and New York; Production: TwinGroup, Munich Esteban, director
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled โThe Rewardsโ--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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