Alejandro Gonzalez Inarritu of Anonymous Content directed this spot which uses a chair to put a human face on Facebook. Search Party Music provided the musical score. Agency is Wieden+Kennedy, Portland, Ore.
Agency: Wieden+Kennedy | Portland Karl Lieberman, Danielle Flagg, Eric Baldwin, creative directors; Eric Swanson, copywriter; Brad Trost, art director; Matt Hunnicutt, executive producer; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, head of production; Dan Hon, interactive creative director. Production Company: Anonymous Content Alejandro Gonzalez Inarritu, director; Eric Stern, exec producer; John Benet, line producer; Greig Fraser, DP; Peter Kohn, 1st assistant director; Jeremy Hindle, production designer; Laura Miller, production supervisor. Editorial: Joint Editorial, Portland, Ore Peter Wiedensmith, editor; Kelly Brickner, co-editor; J.B. Jacobs, Eric Hill, sound assistant editors; Charlie Keating, audio engineer/mixer; Shelli Jury, post producer; Lauren Pullano, associate post producer; Patty Brebner, post exec producer. Visual Effects: The Mill, New York Phil Crowe, VFX shoot supervisor/lead Flame artist; Hitesh Patel, VFX shoot supervisor; Glyn Tebbu
Top Spot of the Week: Apple, TBWA\Media Arts Lab, Director C Prinz “Save the Music” To Celebrate Lunar New Year
This Tแบฟt (Vietnamese for Lunar New Year), Apple launches its second โShot on iPhoneโ campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled โSave the Music,โ the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. โSave the Musicโ celebrates Evansโ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More