Coogan’s, a local Washington Heights spot in NYC, was a pillar in the community for years. Now, Peter Walsh (the owner) is working with Facebook to share his story, leave a legacy, and help support other businesses in Washington Heights so they don’t close up for good.
Facebook’s Support Small Business campaign from Droga5 New York includes varied elements, including a Small Business Hub created to empower users to find, connect, and shop at local shops and restaurants that need their support the most. These destinations are an incredible resource for folks looking for ways to support small businesses, and stay connected with their local shops.
The campaign shows people that, when we buy small, we buy into what makes our communities, communities. We’re buying into a person. Into family owned and operated for generations. Into a farming community. Into the dreams of an immigrant family starting anew. The aim of this platform is to show Facebook’s commitment to small businesses and motivate people to join in by connecting them to Facebook resources, telling real stories of small businesses and giving them the social and IRL tools to share their commitment.
Film, OOH and audio highlight multiple small businesses around America that are too beloved to let go. Businesses like Coogan’s in NY, Som’s Records in Washington, D.C. and Dulan’s Soul Food Kitchen in Inglewood, Calif.
The campaign’s hero film, Survive, centers around recently closed Coogan’s, a place that was legendary to the people of Washington Heights. Survive was directed by Miles Jay of production house SMUGGLER
Credits
Client Facebook, Inc. Agency Droga5 New York David Droga, creative chairman; Neil Heymann, global chief creative officer; Felix Richter, Tim Gordon, co-chief creative officers; Thom Glover, Kia Heinnen, Dustin Tomes, Jono Paull, creative directors; George McQueen, Tom McQueen, associate creative directors; Christopher Brailey, Curtis McDonald, Jenny Yoon, copywriters; Maria Kouninski, art director; Jacqueline Salome, jr. copywriter; Vanessa Bittante, jr. art director; Jason Severs, chief design officer; Maria Wan, design director; Eli Hochberg, sr. designer; Adrian Koenigsberg, designer. Jesse Brihn, director of film production; Mike Hasinoff, executive producer, film; Lisa Delonay, Joe Street, sr. producers, film; Robert Matuluko, associate producer, film; Mike Ladman, sr. music supervisor; Jonny Bauer, chief strategy officer; Harry Roman-Torres, head of strategy; Diana Gonzalez, strategy director; Emily Pfitzinger, sr. strategist. Production SMUGGLER Miles Jay, director; Bradford Young, Kelly Jeffrey, DPs; Patrick Milling smith, partner/exec producer; Allison Kunzman, exec producer; Erin Wile, producer; Akin McKenzie, production designer; Doug Torres, assistant director. Editorial Work Editorial Ben Jordan, editor; Theo Mercado, secondary editor; Julian Laing, Trevor Myers, assistant editors; Erica Thompson, exec producer; Alejandra Alarcon, head of production. Telecine Harbor Picture Company Joe Gawler, colorist; Kevin Vale, sr. director, Picture Post; Jody Peters, sr. producer. Postproduction Blacksmith Iwan Zwarts, lead compositor; Charlotte Arnold, exec producer; Ashley Goodwin, Tina Chen, VFX producers; Jacob Slutsky, Yebin Ahn, compositors. Music “I Will Survive” Freddie Perren, Dino Fekaris, writers; Lykke Li, arrangement & performance; Scott Chesak, engineer. Music Walker Abbey Hendrix, exec producer; Dottie Scharr, sr. producer; Christopher Keyes, engineer. Sound Design & Mix Wave Studios Ed Downham, Aaron Reynolds, sound designers/mixers; Vicky Ferraro, exec producer; Eleni Giannopoulos, Ornela Peka, producers; Isaac Matus, assistant engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
