In this spot a genius child uses cutting edge technology–contained in his plush stuffed Toymail animal–to respectfully tell his father how to make better tasting, more appetite appealing pancakes.
Ezra J. Stanley wrote and directed the ad which recently won the Best Commercial Award at the HollyShorts Film Festival.
Client Toymail Creative/Production AboveGrey Pictures Ezra J. Stanley, director/writer/producer; Michael Axtell, producer; Gauri Nanda, Audry Hill, executive producers.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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