This spot focuses on a lone traveler whose adventure unfolds to the tune of an “All By Myself” parody (with Shindig Music + Sound serving as music/sound design house). Directed by Anthony Mandler of Arts & Sciences, the commercial depicts a traveler having a dismal time until she finds another woman who’s the personification of Expedia.
The new-found friend turns out to be a great companion, upgrading her accommodations, helping the traveler feel connected to the city she’s visiting, and making all the snafus of the past a distant memory.
Anthony Mandler of Arts & Sciences directed this ad, titled “All By Myself” for agencies Team One in L.A. and Saatchi & Saatchi London.
CreditsClient Expedia Agency Team One, Los Angeles, Saatchi & Saatchi, London Chris Graves, chief creative officer; Dan Triechel, Fabio Costa, executive creative directors; Amina Halim, Davide Vismara, creative directors; Joshuah Harms, art director; Andrew Crawford, copywriter; Sam Walsh, Rebecca Williams, heads of production; Jenny Valladares, sr. producer; Emily Wold, associate producer; Neil Cleary, music supervisor. Production Arts & Sciences, London Anthony Mandler, director; Autumn Durald Arkapaw, DP; Marc Marrie, EP, managing director; Mal Ward, managing director/partner; James Bland, exec producer (London); Christa Skotland, head of production; Pete Vitale, producer; Brian Branstetter, production designer. VFX/Post Framestore, Los Angeles Carla Attansio, head of production; Peter King, VFX exec producer; James Rogers, creative director. Editorial Whitehouse Post, London Sam Gunn, editor; Antonia Porter, sr. producer. Color Company 3 NY Tom Poole, colorist; Alexandra Lubrano, producer. Music/Sound Shindig Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director/partner; Austin Shupe, composer/arranger; Caroline Hudson, head of production; Daniel Hart, sound designer/partner; Debbi Landon, EP/partner. Song: “All By Myself” parody. Audio Post Lime Studios, Santa Monica, Calif. Joel Waters, mixer; Susie Boyajan, exec producer. Talent Rashida Jones
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More