Titled Everything is Fine, this dark comedy short from RSA and Black Dog Films’ director Jared Malik Royal introduces us to a group of people on the subway platform in New York City as they wait for the train. It’s a typical scene in the sense that there are a lot of people and different conversations happening simultaneously. The film is a metaphor for the chaos everyone can relate to thanks to the ubiquitous nature of the digital age. Everything is Fine depicts how one woman navigates the sensory bombardment of an average commute.
“This piece was inspired by real events of day to day life in NYC,” said Royal. “A few interactions–not unlike those in the film–made me really stop and think. We’re living through times of extreme technological and social change and the effects on culture are starting to show themselves in extreme ways.
“I structured the story like a stage play that takes viewers front and center from the perspective of our protagonist, as they just try to enjoy the little things in their day. This satirical dark comedy simply observes the obvious–generally many people are not okay.”
CreditsProduction Jared Malik Royal, director; Jacob Hale, DP. Editorial James Kracht, editor. Color Grade Calvin Bellas, colorist. Title Design Eyob Yirgou, title designer. Sound Design Corey Talbot, sound designer. Cast Nuvany David, Christean Kareem, CJ Hart, Brianna Hold, Skyler Brown, Carli Nelson, Hush Forte.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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