This Nike film titled “You Can’t Stop Us” shows how, in the face of unprecedented challenges, the power of sport still inspires. We have not stopped needing sport and it continues to be a source of inspiration, showing the world what’s possible when we come together.
Narrated by Megan Rapinoe, U.S. soccer star, two-time World Cup Champion and equality activist, the film shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another.
The collective of everyday and elite athletes includes Rapinoe, Serena Williams, LeBron James, Colin Kaepernick, Naomi Osaka, Simone Biles, Eliud Kipchoge, Cristiano Ronaldo, and Kylian Mbappé
Developed through research of over 4,000 individual pieces of footage, the resulting montage underscores commonalities shared by athletes around the world, highlighting connections and unity we may not always see, and shows the platform that sport provides for athletes from all levels and all walks of life to raise their voice, advocate for change and stand up for our communities.
“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” said Rapinoe. “We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”
Oscar Hudson of Pulse Films directed the 90-second film.
Credits
Client Nike Agency Wieden + Kennedy Portland Jason Bagley, Eric Baldwin, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Dylan Lee, copywriter; Naoki Ga, art director; Matt Hunnicutt, director of production; Jake Grand, Krystle Mortimore, executive producers; Katie McCain, Byron T. Oshiro, sr. producers; Samson Selam, Shani Storey, associate producers; Saba Spencer, David Ramirez, creative operations managers; Andy Lindblade, Paula Bloodworth, global group strategy directors; Nathan Goldberg, AJ Blumenthal, brand strategy directors. Production Company Pulse Films Oscar Hudson, director; Logan Triplett, DP; Darren Foldes, Davud Karbassioun, exec producers; Hillary Rogers, managing director; Dennis Beier, line producer. Editorial JOINT Peter Wiedensmith, Jessica Baclesse, editors; Jasmine McCullough, JC Nunez, cutting assistants; Charlie Harrington, Kris Faris, Luke Buckley, assistant editors; Ben Corbin, Damian Riddell, After Effects; Izzie Raitt, footage researcher; Leslie Carthy, post exec producer; Kathleen Russell, post producer; Aubree VanDercar, postproduction coordinator. VFX a52, Santa Monica, Calif. Patrick Murphy, VFX supervisor, lead Flame artist; Andy Wilkoff, CG supervisor; Steve Wolff, Urs Furrer, Matt Sousa, Stefan Gaillot, Andy Rafael Barrios, Hugh Seville, Richard Hirst, Adam Flynn, Dan Ellis, Kevin Stokes, Chris Riley, Rod Basham, Michael Vaglienty, Enid Dalkoff, Susanne Scharping, Flame artists; Dustin Mellum, 3D artist; Joe Chiechi, Mike Bettinardi, Michael Cardenas, tracking; Kevin Stokes, Chris Riley, Sam Kolber, online editors; Andrew Rosenberger, Everett Cross, Jillian Lynes, producers; Patrick Nugent, Kim Christensen, EPs; Jennifer Sofio Hall, managing director; Daniel de Vue, colorist; Jenny Bright, color producer; Thatcher Peterson, color EP. (Toolbox: Flame, Photoshop, After Effects, Maya w/VRay, PF track) Elastic, Santa Monica (design studio) Jeff Han, art director; Paul Makowski, Adam Goins, producers; Nader Husseini, Julia Wright, Chad Danieley, Aziz Dosmetov, Trix Taylor, Lucy Kim, Alex Silver, animators; Zach Wakefield, deputy head of prodn.; Luke Colson, EP; Kate Berry, head of production; Jennifer Sofio Hall, managing director. Music Daylight by Cowboys in Japan Sound Design & Mix JOINT Noah Woodburn, sound designer, audio mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
