The scene is a homey kitchen full of sunlight that makes everything look shadowed but bright. A little boy pulls a chair up to the kitchen cabinet and searches through. He takes down two cans of soup. As he takes the soup to the center of the room, one can in each hand, a guitar begins playing slowly. He looks down at the cans and begins to do bicep curls. The voice of a little boy come in and instructs the viewer to go to “everybodymove.org” to find exercise ideas.
Credits
Agency: Hill Holliday Kevin Moehlenkamp, creative director; Dave Gardiner, art director; Joe Berkeley, copywriter; Scott Hainline, producer Production Company: Independent Media, Santa Monica Tom Foley, director; Susanne Preissler, executive producer; Naia Hall, producer; Wally Pfister, DP Editorial: Bubble Joel Walker, editor Postproduction: Nice Shoes Chris Ryan, colorist Audio: Soundtrack Recording Group Brian Heidebrecht, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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