The scene is a homey kitchen full of sunlight that makes everything look shadowed but bright. A little boy pulls a chair up to the kitchen cabinet and searches through. He takes down two cans of soup. As he takes the soup to the center of the room, one can in each hand, a guitar begins playing slowly. He looks down at the cans and begins to do bicep curls. The voice of a little boy come in and instructs the viewer to go to “everybodymove.org” to find exercise ideas.
Credits
Agency: Hill Holliday Kevin Moehlenkamp, creative director; Dave Gardiner, art director; Joe Berkeley, copywriter; Scott Hainline, producer Production Company: Independent Media, Santa Monica Tom Foley, director; Susanne Preissler, executive producer; Naia Hall, producer; Wally Pfister, DP Editorial: Bubble Joel Walker, editor Postproduction: Nice Shoes Chris Ryan, colorist Audio: Soundtrack Recording Group Brian Heidebrecht, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
MySHOOT Profiles
Add A Comment