Evan Silver of production house Gifted Youth directed this :40 online commercial in which two guys battle over a parking spot, exchanging salty yet sweet dialogue, underscoring that the Payday candy bar is salty on the outside, sweet on the inside.
Titled “Parking Spot,” the comedy commercial was conceived by a creative team at Arnold New York.
Client Payday Agency Arnold NY Tim Flood, Mat Jerrett, executive creative directors; James Clunie, SVP, group creative director; Maggie McClurken, Deanna Director, associate creative directors; Jill Rothman, EVP, executive producer; Nevona Friedman, associate producer. Production Gifted Youth Evan Silver, director; Dal Wolf, EP, managing director; Anthony Ficalora, EP of production; Ryan Ennis, line producer. Editorial Big Sky Edit Miky Wolf, editor; Cheryl Panek, exec producer; Sarah Van Tassel, post producer.
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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