Evan Silver of production house Gifted Youth directed this :40 online commercial in which two guys battle over a parking spot, exchanging salty yet sweet dialogue, underscoring that the Payday candy bar is salty on the outside, sweet on the inside.
Titled “Parking Spot,” the comedy commercial was conceived by a creative team at Arnold New York.
Client Payday Agency Arnold NY Tim Flood, Mat Jerrett, executive creative directors; James Clunie, SVP, group creative director; Maggie McClurken, Deanna Director, associate creative directors; Jill Rothman, EVP, executive producer; Nevona Friedman, associate producer. Production Gifted Youth Evan Silver, director; Dal Wolf, EP, managing director; Anthony Ficalora, EP of production; Ryan Ennis, line producer. Editorial Big Sky Edit Miky Wolf, editor; Cheryl Panek, exec producer; Sarah Van Tassel, post producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
